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Patient Attraction Episode 1197
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur, founder and CEO of SmartBox.
– Like you, I’m a small business owner.
– My business helps dentists like you get more and better patients.
– That’s what I find most rewarding, pretty much like you probably enjoy solving patients’ dental problems the most.
– But there’s a huge amount of business involved in running a small business.
– And a lot of my time is taken up by overseeing those other things.
– I’m sure it’s the same for you as a dental practice owner.
– I’ve had to learn some things about managing the stress that comes with wearing so many different hats as a business owner.
– Now, I’m not a dentist by any means, but the mechanics of running almost any small business are pretty much the same.
– So I’m going to share what I’ve found works for me to help me stay relaxed and focused.
– The first one is taking time away from the business.
– Being able to focus on the things I find relaxing and enjoyable really helps me re-energize.
-Don’t get me wrong; I love owning and running a successful business … just not 24/7/365.
– I realize that getting time away isn’t always easy for solo dentists.
– You either have to close your doors or find someone else to cover while you’re gone.
– It wasn’t easy for me to take time away for some years, either.
– So I learned to make the most of evenings and weekends.
– I stopped burying myself in articles and how-to business books, or hopping back on the computer to review things at the office.
– Now, I spend as much time as I can with family and friends.
– I take as many longer vacations as I can manage, and I thoroughly enjoy them.
– The second thing I learned to do was delegate.
– That may have been the hardest step to take.
– I was a one-man show when I started out.
– I did everything, from optimizing dentists’ websites to handling the billing, and a thousand other things.
– I finally realized that demand for my services had grown to the point where I had to bring on talent and trust them to do their jobs.
– That was tough at first, and I admit that I’m still probably a little more involved in areas where I’m really not needed.
– So that brings up the third thing – I had to learn to set boundaries.
– I’ve got world-class people working for me, but this is still a small business of more than 70 people.
– It’s easy for me to get sucked back into things that I really don’t need to get involved with.
– I had to learn how to say no to my staff, and no to myself.
– I had to learn when I was really and truly off from work and make that stick.
– It’s an ongoing process, as my staff and my wife will tell you.
– And with those 3 things more or less working, I realized that I needed to take better care of myself physically.
– That’s a work in progress too, but I’m feeling healthier, and my stamina has increased.
– These changes weren’t events; they were and are processes.
– So, take what you can from my experience and begin the process of managing and minimizing your stress.
– There is something SmartBox can do to help minimize your stress.
– I already mentioned that small business owners wear too many hats.
– You shouldn’t be wearing your practice marketing “guru” hat.
– You didn’t go to dental school to learn marketing, and frankly, it’s a waste of your time and talents.
– SmartBox helps more than 550 dentists on 3 continents get more and better patients.
– I’m talking double- or even triple-your-practice new patients.
– And we help dentists gain more time to see patients and make money by solving their dental problems.
– Learn what SmartBox’s industry-leading Patient Attraction System™ can do for your practice.
– Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session™.
– Not only can you be a lot more successful – you can also relax some while you’re getting there.
– Join me for our next podcast.
– Until then, keep moving forward.