Patient Attraction Episode 412
Welcome to day 7 of our series on dental websites that convert prospects into patients. Today, we are going to look at how to incorporate blogs into your content and other social media to distribute it. Stay tuned.
– Colin Receveur here, and I am not a big fan of dentists putting a lot of time into social media chasing after new patients.
– However, I am not blind to the reach of social media.
– While I do not think large numbers of prospects are on social media looking for a dentist, you never know when that Facebook post or Twitter feed could be one of the 7-12 contacts that the National Sales Executive Association says it takes before a consumer decides to do business with a particular individual.
– So when you can create a marketing message for one medium, such as your website, and effortlessly or with very little effort share it on social media, you should.
– Blogging is one such instance.
– Blogging is a social media, as readers usually are allowed to comment on the blog.
– This can create a dialogue between the writer and the commenter, and between commenters.
– From a marketing standpoint, blogging is a fantastic medium for several reasons:
- It gives you an opportunity to inform prospects, much like your website content.
– But the blog can be more timely, as website content isn’t meant to be changed regularly.
– This also allows you to establish your expertise as the go-to expert in dentistry.
- It is GREAT for search engine optimization.
– For one thing, you can work in keywords and keywords strings into your blogs.
– For another, regularly adding blogs to your website shows search engines that your website is dynamic.
– This boosts you up search engine results pages.
- It’s a great way to be social.
– Not only can you communicate back and forth with people who leave your comments, you can use those comments as part of future blog posts.
– You also can write guest blogs for other dentists, and vise versa.
- Blogging can bring you inbound links.
– Guest blogging is one way to do that.
– Whenever someone links to your blog, you get an inbound link.
– This also benefits your search engine results ranking.
- Finally, if you blog on a site other than your website, you can drive prospects to your website from your blog.
– No matter whether your blog is on your website or a separate site, you should have a button that lets people share your blog to Facebook, Twitter and LinkedIn.
– You also should be automatically posting your blogs through those channels to increase your reach.
– Most platforms allow you to do this.
– Like I said early on, I’m not a fan of putting in extra work to do social marketing.
– But if you can do it automatically, why not?
– Come back tomorrow when we will look at other types of content.
– Until then, keep moving forward.