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Patient Attraction Episode 752
Solo practice dentists have a lot of things in common, and one of those things may be that they’re the reason their marketing isn’t working well. I’ll be back after the break to tell you how to “sell” your dental marketing case solution.
– Welcome to the podcast.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– I’ve worked with hundreds of solo practice dentists over the years.
– And I’ve found one common characteristic that explained why their marketing wasn’t working.
– The dentist.
– Not that dentists don’t have great hands.
– I’ve known some amazingly skilled dentists.
– The problem was that they were trying to do something they were never trained for: running and marketing a business.
– They were trying to do everything.
– Treat patients, check the books, troubleshoot problems, and handle the marketing themselves.
– They wore way too many hats.
– Sound familiar?
– Those dentists couldn’t or wouldn’t delegate, leaving them with no time or energy to focus on making money.
– And they were trying to do something that they had no expertise in.
– Dental marketing.
– Some of them were wed to a marketing model that worked 20 years ago.
– Others couldn’t make the shift to marketing from their patients’ perspective.
– The result was a lot of frustration and LOT of wasted money.
– Dental websites are a case in point.
– Most of them were okay when they were created.
– But the dentists hadn’t had the time or energy to update them.
– And they were losing patients and money.
– Is what I’ve described your “dental marketing case”?
– I have a solution.
– If you’d like me to evaluate your website and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.
– Until then, keep moving forward.