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Patient Attraction Episode 772
Do online ads for certain companies seem to be following you everywhere? It’s not paranoia – you’ve been retargeted. After the break, I’ll tell you what retargeting is all about and the kinds of dentists who should, and shouldn’t, use it.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Retargeting, also called remarketing, has been around for years.
– It’s basically a cookie-driven automated process to keep you top-of-mind with someone who’s visited your website.
– Yes, it might seem a little creepy to have an ad for your practice pop up on other sites.
– But it works to help attract new dental patients.
– Big companies have been using retargeting for quite a while.
– Certain smaller companies can benefit, too.
– The first question to ask is how many visitors you’re getting on your website each month.
– By one estimate, you should have 5,000 visitors each month to make retargeting worth the expense.
– But if you’re not getting that kind of traffic, why not?
– If you’re in a larger metro area, you should have that much traffic, or your website, its content, and your website SEO need work.
– If your site approaches 5,000 visitors, consider using a retargeting service like Google AdWords.
– The more you can segment your audience by demographics and dental needs, the better.
– Your website content should include a call-to-action to click, download, email, or call.
– That lets you track your return on investment.
– Remember that someone will have to monitor the retargeting program.
– If you or a staff member can’t spare the time, retargeting isn’t for you.
– But if you have the internal resources AND the web traffic, retargeting can bring a lot of new dental patients.
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.