Here’s How to Retarget Prospective Dental Patients

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Patient Attraction Episode 772

Do online ads for certain companies seem to be following you everywhere? It’s not paranoia – you’ve been retargeted. After the break, I’ll tell you what retargeting is all about and the kinds of dentists who should, and shouldn’t, use it.

– Welcome to the Patient Attraction Podcast.

– I’m Colin Receveur.

– Retargeting, also called remarketing, has been around for years.

– It’s basically a cookie-driven automated process to keep you top-of-mind with someone who’s visited your website.

– Yes, it might seem a little creepy to have an ad for your practice pop up on other sites.

– But it works to help attract new dental patients.

– Big companies have been using retargeting for quite a while.

– Certain smaller companies can benefit, too.

– The first question to ask is how many visitors you’re getting on your website each month.

– By one estimate, you should have 5,000 visitors each month to make retargeting worth the expense.

– But if you’re not getting that kind of traffic, why not?

– If you’re in a larger metro area, you should have that much traffic, or your website, its content, and your website SEO need work.

– If your site approaches 5,000 visitors, consider using a retargeting service like Google AdWords.

– The more you can segment your audience by demographics and dental needs, the better.

– Your website content should include a call-to-action to click, download, email, or call.

– That lets you track your return on investment.

– Remember that someone will have to monitor the retargeting program.

– If you or a staff member can’t spare the time, retargeting isn’t for you.

– But if you have the internal resources AND the web traffic, retargeting can bring a lot of new dental patients.

– Join me for tomorrow’s podcast.

– Until then, keep moving forward.