Headlines That Attract New Dental Patients (Part 2)

Patient Attraction Episode 433

Yesterday, we talked about three psychological ways you can get more dental prospects to read, hear, or watch your content. Today, I’m going to give you specific phrases that you can use to attract more and better patients. Stay tuned.

– Today is Sunday, May 24, and I am Colin Receveur.

– Welcome to the Patient Attraction Podcast.

– Yesterday we talked about using question-based, problem-based, and ambiguous headlines to attract more dental patients to your content.

– That could be the content on your website, dental email marketing campaigns, landing pages, YouTube video pages, podcasts, presentations, white papers – anything that requires a header to gain someone’s attention and tell them what follows.

– I also told you that I would talk more today about how a question headline doesn’t have to end in a question mark.

– For instance, “How to” and “Hacks” headlines don’t end in a question, but the question is still there: “How to” do the thing you are talking about.

– For instance, “How to improve your love life with straighter teeth” is really no different from “How could you improve your love life with straighter teeth.”

– You will hear several “how to” and “hacks” headlines in the examples I’m going to give you.

– First, let me tell you some words that raise people’s curiosity in a headline:

– Smart

– Surprising

– Hacks (hacking, hackers, etc.)

– How to

– Critical

– Ideas

– Introduction, the beginners guide, DIY or in 5 minutes

– Ways

– Tricks

– Now here are some examples of headlines that also work great:

– The secret of (blank).

– Little-known ways to (blank).

– Get rid of (blank) once and for all.

– Here’s a quick way to (solve a problem).

– Now you can (verb something you don’t like) and (verb something you do like).

– Do (blank) like (world-class example).

– Have a (blank) you can be proud of.

– What everybody ought to know about (blank).

– Why (blank or not doing blank) could be losing you business.

– What NOT to Do in the (blank).

– Ask Me Anything: 10 Answers to Your Questions About (blank).

– Does Your (blank) Pass The Test? 7 Things You Can Improve On Today

– That’s enough for now.

– If you have any great headlines you’ve written, share them with me on Facebook, YouTube or LinkedIn if you saw this there, or email me at

– Until tomorrow, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.