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Has Your Dental Website Gone Mobile?

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A survey released last year regarding search on mobile phones provided some eye-opening information. In this two-day series, I’ll tell you what the survey revealed, and why dentists absolutely must have mobile-optimized versions of their websites. Stay tuned; I’ll be back after the break.

– How often did people search on their smartphones in 2015?

– The answer may surprise you.

– Welcome to the Patient Attraction Podcast.

– I’m your host, Colin Receveur.

– A 2015 study looked at mobile phone search habits and what the most important things are to the searchers.

– 77 percent of those surveyed said that they used their phone to search one or more times in last year.

– And the number who searched weekly or daily was a whopping 24 percent!

– That’s right: 1 in 4 people surveyed used their phone to search at least once a week in the last year.

– The only thing surprising to me about that number is how low it is.

– That number is only going to skyrocket as smartphones become the only option for consumers in the future.

– Here’s something that’s just as surprising, but vital for dentists to know: 27 percent performed a phone search for a doctor or dentist in 2015.

MORE than 1 in 4 potential patients searched with their phone.

– If your website isn’t optimized for mobile viewing, those people probably won’t spend any time there.

– Instead, they’ll find other dentists.

– And they’re lost to you.

– In fact, doctors and dentists placed fourth on this list out of 20 categories.

– I’m sorry to say that you were also beat by searches for shopping.

– And bars.

– The survey also showed that mobile search has increased significantly in just the last two years.

– In fact, the number of people who have NEVER searched on their mobile device declined 16 percent to just under a quarter of those surveyed.

– And the number that searched every week increased 6 percent in the same period.

– Mobile phone search is big, and it’s growing.

– Some of the increase may be due to more smartphones in the hands of more people.

– Some may be due to the introduction of mobile apps like Foursquare, Yelp, and others.

– But the survey revealed that the greatest number – 50 percent – prefer to use their device’s browser.

– And just to drive home the point that dentists’ websites MUST be mobile-friendly:

– 61 percent – nearly 2 out of 3 – of those surveyed are more likely to contact a business with a mobile site.

– So, if you want new patients to find you when they search, you’d better be available through phone search.

– More and more smartphones, tablets, and iPads in the hands of more and more people.

– Searches with mobile devices increasing.

– And more than one in four people using a mobile device to find a doctor or dentist.

– In tomorrow’s podcast, I’ll discuss what people expect to find on your mobile site, and why you should meet those expectations.

– Until tomorrow, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.