Google to Punish Mobile-Unfriendly Dental Websites

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Patient Attraction Episode 376

Earlier this year, Google started telling webmasters that their sites were not mobile-friendly and warning them that their search engine ranking would be hurt for smartphone users. I’m going to tell you why that should terrify dentists when we return.

– Hi, Colin Receveur here on Saturday, March 28.

– If you are a long-time viewer of this podcast, you know that I have been telling dentists how important having a mobile-friendly website is.

– Mobile-friendly means the website is easy to navigate on a smartphone, rather than the same website you see on a PC or laptop.

– I’ve even told you multiple ways to make your website mobile-friendly.

– Here is why it is so important to have a mobile-friendly website from a marketing standpoint:

– People spend more time on their smartphones than they do on their PCs.

– This year or next year, mobile searches will surpass PC searches.

– And when people search on their phone, their search has local intent more than half the time.

– Local intent, as in where to shop for goods and services in their community.

– Services like dentistry.

– Now, Google is giving you another reason to move to a mobile-friendly website.

– Beginning in January, Google began sending webmasters an email telling them that their websites have “critical mobile usability errors.”

– It followed up with the threat, “These pages will not be seen as mobile-friendly by Google Search, and with therefore be displayed and ranked appropriately for smartphone users.”

– In short, if your dental website has mobile-usability issues, Google is going to hurt your search engine results ranking when someone searches on a smartphone.

– So now some of you are in a conundrum.

– Mobile search, especially for local services like dentists, is on the way up.

– But your likelihood of being found in those searches is on the way down because you have some cookie-cutter, mobile-unfriendly, template website.

– Fortunately, our clients are spared these problems because we build mobile-friendly websites for all of our clients.

– But if you are not so fortunate, get to your webmaster immediately and discuss what it takes to get a mobile-friendly site.

– For some of you, the fix is just a matter of changing some settings.

– For others, you will need an entirely new, mobile-friendly site.

– If you’re ready to discover what else my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to

– Tomorrow, we will look at mobile-friendliness in more detail.

Until then, keep moving forward.