“Google Goulash” is Ghastly Dental Marketing

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Patient Attraction Episode 847

Google favors content that is fresh, unique, and helpful in answering searchers’ questions. But Google goulash is a type of content that can be the online kiss of death for dentists. I’ll be right back to tell you the recipe. Stay tuned.

– I’m Colin Receveur.

– Welcome to the Patient Attraction Podcast™.

– If you’ve been following the podcast, you know that content is king when it comes to your online dental marketing.

– But not all content is created equal, and some shouldn’t be created at all.

– Google goulash is a case in point.

– Bob Bly, the famed copywriter and Internet marketing strategist, wrote this in an email:

 “Google goulash is a term that refers to articles researched and written mainly by cutting and pasting content from other articles found online with Google.

– “And they can actually harm rather than bolster your Google rankings!

– “Reason: When duplicate content is added to a website at length, Google and other search engines begin to find that their experiences are not meaningful, informative, or relevant…

– “… and therefore, that the sites loaded with this duplicate content should not be indexed at the top of the search listings.”

– Bob Bly knows what he’s talking about.

– There are companies out there that will promise you an unending stream of content for your dental website or blog at a ridiculously low price.

– You can be sure that exactly the same content will find its way to many, many other dental websites in addition to yours.

– And your search ranking will take a big hit, and your dental prospects won’t find you.

– My company has a team of highly skilled writers who produce content for our dentists.

– And our writers actually run the content they produce through an online plagiarism checker … every single time.

– THAT’s how important unique online content is.

– Don’t fall for the hype about low-priced content forever, because if it sounds too good to be true, it almost certainly is.

– Join me for the next podcast.

– Until then, keep moving forward.