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Patient Attraction Episode 158
Money may not buy happiness, but it does buy dental appointments – at least according to results of the Gallup poll we’ve been analyzing. Stay tuned.
– Hello everyone, Colin here and welcome to Friday, June 27. Today I‘m going to talk about probably the most interesting data that came out of the Gallup poll.
– Those are results based on annual household income.
– The percentages of people who went to the dentist based on income isn’t that surprising.
– The higher your household income, the more likely you are to go to the dentist.
– For instance, about 43 percent of those with household incomes below $12,000 went to the dentist in both 2008 and 2013.
– Conversely, about 82 percent of those with household incomes above $120,000 went to the dentist at least once in both years.
– Gallup broke the incomes down into 8 categories by about $12,000 increments, and the percentage who went to the dentist went up as income went up. I won’t bore you with all the details.
– But here is where it gets interesting.
– Almost all of the 8 income categories saw some degree of decrease from 2008-2013, and it bell curves right in the middle
– The change between 2008 and 2013 is less than 1 percent for those making less than $12,000 per year and peaks at the $36,000-$48,000 per year household income, decreasing 4.2 percent from 2008 to 2013.
– From there the difference becomes less and less between 2008 to 2013 all the way to those with greater than $120,000 income, which was virtually unchanged at an increase of 0.2 percent from 2008 to 2013.
– So do we look at those in the $36,000-$48,000 annual household income and say they have been hardest hit by the economic downturn? Maybe.
– Again, there are probably multiple factors to consider.
– I know I’ve thrown a lot of numbers at you today.
– But what we can take away from this is that there are opportunities to attract those people in the middle income brackets back to the dentist.
– There are different opportunities to attract those at the higher ends of the income spectrum who haven’t stopped going to the dentist.
– I’ll talk about how to take advantage of these different opportunities next Wednesday.
– Thanks for joining me this week, have a great weekend and keep moving forward.