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Patient Attraction Episode 630: Email Trends You Need to Know About (part 1)
For the next two days, I want to talk about email marketing. I recently came across a fantastic study that breaks down email length and will help you understand how to use email marketing in your dental practice. Stay tuned.
– Colin here, and welcome to another week of the Patient Attraction Podcast.
– Today I want to share with you some incredible statistics that I recently uncovered that explain how we use email today.
– This information is very important to dentists because we know how effective email marketing is to attract new patients and retain existing patients.
– The joint study from the University of Southern California and Yahoo Labs focuses on how consumers use their email and the trends we can expect.
– The results show that people expect emails to be short and punchy, or at least they are less likely to respond to long emails in a timely fashion.
– Basically, a long email makes for a longer response.
– People also reply faster on weekdays than they do on the weekends.
– The overall email response time is now estimated at about 30 to 60 minutes, with the faster email response time being from cell phones.
– That is a monumental change from just a few years ago, when you wouldn’t expect someone to respond so quickly.
– Remember when it was standard for someone to respond to your email within a few days or even by the end of the week?
– Another interesting finding is that the younger you are, the more likely you are to answer emails faster.
– This could be because younger people are glued to their mobile device, while the older population does not rely on the technology nearly as much.
– Whatever the case may be, people between the ages of 18-35 respond to emails twice as fast as people who are 50 or older.
– The study also looked at how active people are in their inbox.
– It turns out that people commonly let email build up, and the more emails people receive, the less likely they are to respond.
– This is particularly a problem for the older population, which is the most likely to not respond to emails when their inbox gets cluttered.
– This an important note that I will touch on more tomorrow.
– None of these statistics take away the effectiveness of email marketing.
– In fact, these stats should verify how important it is to have a great content marketing system in place.
– To learn more about email marketing, you should get my book “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com while supplies last.
– Tomorrow I want to go over what we can learn from these statistics and how you can take this information and create awesome emails for your leads and current patients.
– Until then, keep moving forward.