Don’t Trust the Dental Marketing “Experts”

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Patient Attraction Episode 849

Robert Heinlein, the science fiction author, wrote, “Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.” There’s a lesson there for dentists when it comes to their marketing, and that’s to listen to experts who tell you what’s possible, and why. I’ll be back after the break to explain. Stay tuned.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Thanks for tuning in to the Patient Attraction Podcast™.

– There are no end of dental marketing “experts” out there, and some of them actually know what they’re talking about.

– But there are far too many so-called experts who don’t.

– I’m talking about one-trick wonders, the experts who tell you to forget everything except the one great marketing trick they offer.

– They tell you that if you implement their solution, you’ll get more new patients.

– And yet, they never explain exactly how implementing their SEO strategy, their direct mail campaign, or their social media plan will put more patients in your chairs.

The difference between those so-called experts and SmartBox Web Marketing is that we tell you exactly how our proven Patient Attraction System™ works.

– And how you will get more patients in chairs.

– In fact, if you visit, you’ll find more than enough information to create and implement your own attraction system.

– Now, that’s quite a process, so you should consider it only if you love doing SEO, social media marketing, pay-per-click research and bidding, and much, much more.

– If you do implement your own attraction system, you can likely achieve results similar to those that we help our dentists get.

– And there’s a reason that we call our Patient Attraction System™ “industry-leading.”

– The 1700 percent growth that SmartBox has achieved in three years is due to the results we get for our dentists.

– So, if you’re a dental do-it-yourselfer, please use the information on our website, in our blog, in our Patient Attraction Magazine™, and in these podcasts to build your own.

– Or, you could become a SmartBox dentist and get back to doing what you love – treating patients.

– If you want to see how Dr. Ronald Receveur increased collections from $900K to more than $2 million in just five years without “selling,” you should go to

– Until the next podcast, keep moving forward.