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Don’t Let Fear Keep You From Asking For Dental Reviews

Patient Attraction Episode 317

Welcome back for another look at how my new book will change the way you approach marketing for your practice. Today, I want to explain why an online review is nothing to fear. We’ll get started when we return.

– Hi there, Colin here and I’m glad you could join me today as we talk about the importance of online reviews.

– Sometimes business owners, including dentists, are afraid to ask for reviews.

– There are a couple of reasons for this.

– First, the business owner might be intimidated by the process.

– Second, the business owner might be afraid of getting bad feedback.

– If online reviews make you nervous, I have some good news!

– Google My Business makes the entire process a lot easier for you to get the information you need.

– It also makes it a lot easier to respond to your patients’ feedback.

– We’ll talk about a few guidelines for responding to patients in just a minute.

– First, I want to emphasize the importance of getting these online reviews.

– Google won’t say how important online reviews are for local search rankings, but we know they play a major role.

– A review is a part of your online presence.

– It builds credibility, trust, and perception because we live in a society that uses the Internet to share just about everything.

– If your Facebook friend is looking for a new vacuum, for example, you will definitely share your favorite brand, links to the website, and your experience.

– Your potential patients are looking for this information about you and your practice, and you want to make sure they have a place to find it.

– You can do this easily by sending your patients a quick email containing a link to your Google My Business page.

– You can even offer an incentive of some sort to encourage your patients to take the time to give you feedback.

– Google My Business also will collect reviews about you from other review sites, making this the ultimate place for potential patients to learn about your practice.

– You will be able to respond to reviews left by Google users, but I want to offer a word of caution.

– Not every review will be positive, and you might be tempted to retaliate in your response.

– Don’t do it!

– I encourage you to respond to every review, but do so graciously.

– Address the patient’s concerns and try to make things right!

– Remember, potential patients will read your online reviews AND your response, and both will have an effect.

– Most people don’t mind a few bad reviews if the majority of reviews are great, so encourage your patients to speak on your behalf!

– Check back tomorrow to learn more about how to make social media work for you.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.