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Patient Attraction Episode 983
Today’s internet marketing is all about content. For your online marketing to be effective, you have to be found on Google search, and Google favors really good content. The phrase, “Good content” doesn’t mean what you think it does. When we come back, I’ll tell you the essentials for producing good dental content. Stay tuned.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur.
– Content is king on the internet these days, and dentistry isn’t immune from the requirement to produce top-rated content.
– Content includes blog and social media posts, white papers, your website copy, your patient-oriented books, doctor and patient testimonial videos, and more.
– The internet has exploded with content, and Google can afford to be picky in the search engine results it returns.
– Google’s focus now is all about providing the best possible experience for its users.
– Google favors content that is useful and informative; more valuable and useful than other content; credible; high quality; and engaging.
– Google also demands unique content and penalizes duplicate or cloned content.
– That may sound like an impossible standard for dentists, but it’s not.
– Here are 5 tips for creating written dental content that Google will love.
– Number 1: Say something useful.
– Your dental content should address your readers’ concerns and provide guidance and/or solutions.
– Your vacation post isn’t going to score well.
– Number 2: Do your research.
– You’re not the only one writing to patients about dental topics.
– Whenever possible, you should have something new and better to offer them that helps address their concerns or answers their questions.
– Number 3: Add or reference some credible sources for your content.
– Few of your patients will take the time to check those sources, but Google will give you points for including them.
– Number 4: Write well.
– Your content should flow logically, be appropriate reading for your audience (about a middle school reading level), and be free of grammatical mistakes and run-on sentences.
– Number 5: Grab and keep their attention.
– Engage your readers by personalizing your content with authorized patient stories, your own experiences, and other touches that are relevant to the topic.
– Keep these 5 tips in mind when writing your online content, and more readers will find you.
– Join me for our next podcast.
– Until tomorrow, keep moving forward.