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Patient Attraction Episode 996
There’s a crucial difference between people who search for a dentist on a mobile device and those who search on a desktop computer. I’ll be back after the break to tell you what that difference is and why having a terrific mobile website is essential for getting new dental patients. Stay tuned.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Thanks for watching the Patient Attraction Podcast™.
– Google says that people consult as many as 10.4 sources of online information before they make a buying decision.
– With mobile search having overtaken desktop search in 2015, more and more of your dental prospects are looking for a dentist from their phone and tablets.
– Research suggests a number of differences between those who search from mobile devices and those who search from desktops.
– But the big difference is that mobile searchers are more ready to buy.
– That’s why your dental website absolutely must be up to the task of hooking and holding the attention of mobile searchers.
– If your website loads slowly or incompletely on mobile devices, those searchers are gone.
– If your website appears dated, is hard to navigate, or isn’t responsive to searchers’ queries, they’ll leave.
– If your website doesn’t make it easy for searchers to call your office or schedule an appointment online, you’ve lost them.
– And with Google going to “mobile-first” indexing in search results, your prospects may not even see you.
– They’ll choose someone else to solve their dental problems.
– And you’ve wasted some of your marketing dollars.
– Dentists’ websites must be mobile-responsive, meaning that they’ll load quickly and display properly on mobile devices.
– Or you can use Accelerated Mobile Pages, as I discussed in two podcasts from a couple of weeks ago.
– Your website must have fresh, authoritative content that addresses your prospects’ dental concerns.
– Unfortunately, too many dentists treat their websites as a “fire-and-forget” proposition.
– When was the last time your website was updated?
– If it’s been more than a year or two, you’re losing new dental patients.
– If you’d like me to evaluate your website and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.
– Join me for our next podcast.
– Until then, keep moving forward.