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Patient Attraction Episode 1145
It’s not common to think of dentists as underachievers. But the sad fact is that many dental practices aren’t reaching their potential. That’s a shame, and it doesn’t have to keep happening. At a time of economic growth and rising wages, dental practices should be thriving. When we come back, I’ll tell you how make your dental practice everything it should be. Stay tuned.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur, CEO of SmartBox.
– All across the U.S. there are dental practices that are doing okay.
– They’re keeping the lights on, seeing patients, and making some money.
– I’m of the firm opinion that your dental practice should be a gold mine.
– Doing okay is basically an excuse for not doing really well.
– Those are harsh words, but I stand by them.
– There’s money to be made in your market, and you should be making it without having to work yourself to death.
– I’m kind of an odd duck among people who work with dentists to help them get more patients.
– I want all dentists to be successful whether they work with SmartBox or not.
– So if you’re working too hard, for too long, for too little, I’m going to tell you how to change that.
– Let’s start with the prospects in your market.
– Roughly 70 percent of them are motivated by low prices, specials, and insurance acceptance.
– Those are probably the prospects you’ve been chasing with your advertising.
– Advertising is an attempt to motivate prospects to call your practice right now, or at least soon, for an appointment.
– It’s a quick-hit dose of satisfaction for dental practices.
– But it wears off quickly and leaves you chasing the next hit.
– The problem is, the next hit may be quite awhile in coming.
– Advertising doesn’t always work, particularly if a competitor is undercutting you on price.
– There are highs and lows with a traditional advertising approach.
– Advertising costs a lot, and it often doesn’t deliver enough for what you pay.
– It’s a slow and uncertain way to realize success.
– And that advertising approach ignores what motivates the other 30 percent of prospects in your market.
– Those “better” patients have the ability and willingness to pay more for the right dentist.
– And they’re very loyal to the dentist they choose.
– But you won’t attract those prospects by advertising low price and specials.
– Dr. James Kiehl in southern New Hampshire knows all about dental advertising.
– And he knows what it takes to attract quality patients.
– He said, “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things.
– “When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.
– “Since we’ve implemented our SmartBox Patient Attraction System, we’re definitely getting the quality patients that I want to see come into my practice.”
– SmartBox’s Patient Attraction System™ is a much better way to attract new patients.
– And it doesn’t make you suffer through quick-hit highs and lows.
– We provide a steady stream of more and better patients so our doctors can focus on doing the dentistry.
– Now, let me say that what SmartBox does for dentists, some dental practices can accomplish for themselves.
– There’s plenty of information out there in our podcasts, our Patient Attraction Magazine, our Inside Patient Attraction webinars, and the SmartBox blog.
– But putting together and maintaining your own systematic approach to attracting patients is an enormous investment of time.
– It requires very specialized skills and doesn’t directly make you a dollar.
– You make money by seeing patients and solving their dental problems.
– So, yes, you can do what we do, but it’s a huge waste of your time and talents.
– You don’t have to take my word for it.
– Discover what our Patient Attraction System™ can do for your practice.
– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session™.
– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.
– We’ll show you how SmartBox provides a steady stream of new patients so you can focus on doing the dentistry – and make your practice into everything it can be.
– Join me for our next podcast.
– Until then, keep moving forward.