Patient Attraction Episode 407
Research shows that it takes less than two-tenths of a second for someone to make a first impression about a website. Most people will only stay on a website 15 seconds are less. Today, we’re going talk about how your dental website can convert prospects into patients in such a short time. Stay tuned.
– Welcome to day two of our look at websites that convert prospects into patients.
– With research showing us that the average web page view lasts less than a minute, what can you do to make sure your website conveys the message you are trying to send?
– Today we are going to focus on how your website looks when someone first sees it.
– What does your website say about you when someone lands on the home page?
– What about as they navigate the internal pages?
– This feeling about you is delivered from some very subtle cues, including:
– The colors you use.
– The font, font color and font sizes you use.
– The amount of spacing between elements.
– The images, video, and graphics you use.
– These factors will create an impression about your:
– And stability
– A prospect will decide how welcome he or she feels
– And whether he or she can afford your practice.
– Here are a few tips:
– Make sure colors represent the feeling you want.
– Use garish colors and you look amateurish.
– Also, use color to make a few things stand out.
– When everything stands out, nothing stands out.
– Use fonts that are large and legible.
– Black fonts are generally the best policy.
– Make sure readers can scan the page.
– This means using headers and subheaders, bulleted lists, and highlighted or bolded text for emphasis.
– Your images should be of you, your staff and your patients when possible.
– In this savvy Internet age, stock photography isn’t too hard to spot.
– Using real people gives an authenticity to your site – and gives you credibility.
– Use images that reflect the kinds of patients you want.
– Don’t show pictures of mom and dad and two kids if you don’t want kids as patients.
– Make sure your site is easy to navigate so readers have a clear idea of where they are supposed to go for the information they want.
– When people have to think too hard, they leave the page.
– One word of warning on graphics: beware of Flash.
– It might seem cool at first, but many mobile devices can’t run it and it slows down your load time.
– People expect pages to load in 1 second.
– The longer the load time, the more people abandon the page.
– That seems like a pretty good first day of tips.
– Until tomorrow, keep moving forward.