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Patient Attraction Episode 444
Today, I want to tell you the story of the $417,000 towing bill. Stay tuned.
– Colin here, and I would imagine that many of you have seen the movie Apollo 13.
– I love history, and I think it is a great movie.
– Some of you may actually remember this happening, while others of us have only read and seen the movie about it.
– It really is so amazing.
– Here is what happened:
– In April 1970, three astronauts take off for America’s third lunar landing.
– A little less than 56 hours into the trip, an oxygen tank explodes and cripples the space ship that is carrying the lunar landing module.
– So for about 2 or 3 days, the astronauts and ground control have to figure out how to get the astronauts back to the ground safely.
– Remember, this is all before the days of computers.
– Then other stuff goes wrong in the ship, like not having a guidance computer, they’re hot, and running out of oxygen.
– So they figure out a way to get the lunar lander to power and guide the rest of the ship back to Earth.
– The crew dumps the damaged service module and returns to Earth safely in the lunar lander.
– It goes to show the ingenuity that people possess.
– I wish I had a marketing message in that, but I don’t.
– It’s just a really cool story.
– Now here is where it get’s funny.
– Everybody is safe and sound and feeling happy that the astronauts made it back safe and marveling at their own ingenuity.
– So not long after splashdown, a guy with Grumman Aerospace Corporation, which made the lunar lander, sent his counterparts at North American Rockwell a towing bill for the command and service modules!
– A $400,000 towing bill at $4 for the first mile and $1 for each additional mile.
– He even charged them $4.05 for a battery jump since the lunar module had to supply power to the rest of the spaceship.
– But he was good enough to give them a 20 percent commercial discount and 2 percent cash discount, bringing the total to $312,421.24!
– Plus there was a $100,000 confidentiality fee on the copy of the invoice I saw, though other copies don’t have that charge.
– Even though it was all in fun, North American Rockwell refused to pay the invoice, citing previous trips to space in which it had successfully carried Grumman Aerospace Corporation landers.
– So what does any of this have to do with dental web marketing?
– I don’t know.
– Maybe there is a lesson there about turning tragedy into triumph.
– Or overcoming even the most seemingly insurmountable obstacles.
– Or how you’re not alone even when it seems like you are.
– But mostly I just think that is a hilarious story.
– Come back tomorrow when we will get back to the business of web marketing.
– Until then, keep moving forward.