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Patient Attraction Episode 430
Every year, Google makes between 500 and 600 changes to its search algorithm. Many are very minor. But some, like the Hummingbird, Penguin, and Panda updates, can cost dentists rankings on search engine results pages. After the break, I’m going to tell you how you can be prepared for future Google tweaks. Stay tuned.
– Colin here on Thursday, May 21.
– Today we are going to talk about how to survive and even thrive under future Google tweaks.
– We have no way of knowing how Google will tweak its search engine.
– We only know that it will.
– Google regularly tweaks its search engine algorithm, and several times a year usually releases a major change.
– Because Google is always looking to improve user experience.
– The more people who use Google, the more Google can charge advertisers and the more money Google can make.
– Typically, these Google changes try to help people find the information they are looking for while showing them less of what they don’t care about.
– We can surmise that Google’s future changes will also have this end in mind.
– Here are 5 ways you can prepare for future Google updates;
1- Focus on content.
– This can be text, graphics, images, video, audio – anything that could provide a web searcher with information.
– This is no problem for dentists, because you want your website to provide content that answers prospects’ problems.
- Use a variety of marketing methods.
– If your marketing centers around search engine optimization, and Google decides to AGAIN change how it ranks keywords and keyword phrases, you are sunk.
– If you focus on press releases, and Google decides to entirely eliminate press releases from its ranking, you are sunk.
– If you are not doing any pay-per-click advertising and Google decides to give a BIG bonus to PPC advertisers, you are sunk.
– So make sure you have diversified your marketing efforts so that changes to any one area don’t torpedo your success.
- Earn your audience.
– This means creating content, whether it is blogs, press releases, YouTube videos or on-site content, that people want to link to.
– This means having content that people will want to share on social media.
– This means having content that people find on a search engine and then stay on the page to read.
- Track, track, and track.
– You have to know how your marketing efforts are working.
– Are you watching where you rank in search engines for the most important terms in your marketing?
– Are you tracking month to month your website’s visitor traffic?
– If not, how will you know if a Google tweak has affected you?
– Remember, these numbers do not indicate success or failure, but they may indicate when you need to make a tweak of your own.
- Finally, stay up-to-date on Google’s changes – or hire someone to do it for you.
– Search engine analysts often will alert the public when Google has made a change.
– Then Google will deny the change or confirm and discuss it.
– Are you prepared to put your time into watching for this information and making the necessary adjustments?
– If not, you need to find someone who will.
– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to smartboxdentalmarketing.com/blueprint.
– Until tomorrow, keep moving forward.