Patient Attraction Episode 336
Happy President’s Day everyone. Today I’m going to share with you a cute email I got from another marketer that I hope will encourage you to keep moving forward. Stay tuned.
– Colin Receveur here, and normally I try to digest the article, books, blogs and emails I read and convert them in these podcasts into ways to help you attract more and better patients.
– But sometimes I get something that I just want to share as it is.
– Today is one of those days.
– This email comes from John McIntyre, who bills himself as “The Autoresponder Guy.”
– I do not know John.
– This is not an endorsement of his services.
– In fact, I would argue that most dentists need more than just an autoresponder sequence or sequences even to attract more and better patients.
– But I do like the lesson in this email.
– Here it is with some minor editing:
– “Abraham Lincoln’s guide to email marketing:”
– 1809 Born February 12
– 1816 Abraham Lincoln’s family was forced out of their home and he needed to work to support his family.
– 1828 His sister dies
– 1831 A business venture failed
– 1832 He ran for the State Legislature. He lost.
– 1832 In the same year, he also lost his job. He decided he wanted to go to law school but couldn’t get in.
– 1833 He borrowed money from a friend to start a business. By the end of the year, he was bankrupt.
– 1834 He ran for the State Legislature again. This time he won.
– 1835 The year was looking better as he was engaged to be married. Unfortunately, his fiancee died and he was grief-stricken.
– 1836 This was the year he had a total nervous breakdown and for 6 months was bedridden.
– 1836 He sought to become Speaker of the State Legislature. He was defeated.
– 1840 He sought to become Elector. He was defeated.
– 1842 Married Mary Todd. They have 4 boys but only one would live to maturity.
– 1843 He ran for Congress. He lost.
– 1846 He ran for Congress again. He won and moved to Washington.
– 1848 He ran for re-election to Congress. He lost.
– 1849 He sought the job of Land Officer in his home state. He didn’t get the job.
– 1850 His son, Edward, dies.
– 1854 He ran for the Senate of the United states. He lost.
– 1856 He sought the Vice Presidential nomination at a national convention. He got fewer than 100 votes.
– 1858 He ran for the Senate again. He lost again.
– And in…
– 1860 Abraham Lincoln is elected President of the United States
– I love the message in that.
– Just don’t quit.
– Keep trying.
– Or, as I say, keep moving forward.