Dentists Need to Stop Listening to Every Marketer

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Patient Attraction Episode 265

I can’t tell you how many other marketing companies our clients worked with before finally finding what they needed here at SmartBox Web Marketing. I can’t tell you because for some of them, it’s more than they can remember. I’m going to tell you why all of those marketing messages are hurting your practice when we return.

– Here at SmartBox Web Marketing, we are big believers in drip marketing – both for our clients and for ourselves.

– That means keeping your name in front of your prospects by regularly touching them with communication.

– That could be emails, letters, postcards, faxes, fliers and phone calls.

– But “regularly” is a subjective number.

– In our office, we try not to overwhelm prospects with so much information that it irritates them.

– As you are probably aware, some of our competitors do NOT feel this same way.

– I have heard that one of the other leaders in this field was sending as many as five mailers PER DAY to some prospective clients.

– Who do you think is paying for that?

– Ultimately, the existing clients.

– You know who also pays?

– You, when you have to look through all that garbage to see if anything resonates with you.

– That’s both time and mental energy that you are wasting EVERY day looking through that stuff.

– And it’s not just marketing material.

– You are hit up by:

– practice-management systems

– device companies

– product companies

– telephone trainers

– on and on

– That’s to say nothing of everyday distractions like TV, Twitter, Facebook, email, newsletters, etc.

– And you have to devote mental energy thinking about all of this stuff:

– Could that device help your practice?

– Could that trainer help you get more patients?

– Should you start taking that insurance?


– Most of that stuff is just crap!

– It’s trying to motivate you to make a move that you’re not sure you need to make yet.

– You only have so much time and mental focus.

– Devote them to the problems at hand.

– Devote them to seeking out opportunities and seizing them.

– Devote your time and mental focus to the issues that are important to YOU, not the newest thing that someone can put in front of your face.

– Stop trying to keep up to date with everything.

– If the information is really important to you, you’ll come across it while researching the issues that are important to you.

– And choose a few people to pay attention to.

– Pick who which podcasts and blogs you are going to follow, newsletters and publications you will read, and Facebook and Twitter feeds that matter to you.

– Leave out all the rest.

– I hope I provide enough value that you will keep following this podcast.

– But if not, I wish you much success in organizing your life and maximizing your practice.

– Until tomorrow, Keep Moving Forward.