Dentists Can Succeed Advertising on Social Media (Part 2)

Patient Attraction Episode 650

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You’re ready to move past begging for likes and shares with your social media account and thinking about building a quality advertising platform to draw more and better patients. After the break, I’ll give you 2 ways you can test the waters of social media advertising without losing your shirt in the process. Stay tuned.

– Hi. I’m Colin Receveur.

– Yesterday, I provided you some numbers about how social media advertising is proving to be more effective than some other types of online advertising.

– Between today and tomorrow, I’m going to share 5 ways you can set up a successful social media advertising campaign.   

– Before you get too overzealous with your social media use, consider these points to see if social media advertising is right for you and your dental practice.

– 1. Use free social media tools to test what people like.

– I mentioned yesterday the extreme difference between how you use social media personally and how advertisers use social media.

– But, of course, there are also many similarities to consider.

– If you already have a social media page, track what topics people are liking, sharing or commenting on.  

– Are you getting the likes you want, or do few, if any, of your followers show an interest in the main services you want to push?

– This is a great FREE way to test the waters and determine what demographic your posts are appealing to.

– Native advertisements on sites like Facebook and Twitter are geared to target audiences, so help yourself by seeing who is following you before you whip out your wallet.

– You may find that you have a lot of work to do before launching an aggressive ad campaign.

– 2. Embrace target features.

– In my opinion, target features are the ONLY THING that makes social media advertising worth even considering.

– Social media giants have made a commitment to helping advertisers round up an audience based on much more than geographic data and demographics like age and gender.

– You now have the ability to personalize your messages and get the right message to the right person at the right time.

– Facebook, Twitter,  LinkedIn and Pinterest all allow advertisers to build campaigns to a specific audience.

– You can target your audience based on group affiliations, page likes, purchasing behaviors and self-reported interests.

– You can even expand from the traditional target groups and create your own audience by adding email addresses, user IDs and phone numbers – Facebook calls this Custom Audiences, while Twitter calls it Tailored Audiences.

– As you can see, there is much more to social media advertising than writing a message and hitting the post button.

– It takes a huge amount of time and resources to make sure your advertisements are reaching the right people.

– Join me tomorrow for 3 more tips about social media marketing.

– Until then, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.