Patient Attraction Episode 366
Happy hump day to you. Colin Receveur here, and today I want to tell you two things you may be doing with your website that are costing you patients as we continue our weeklong look at things dentists are doing in their marketing that they shouldn’t do. Stay tuned.
– Welcome to the Patient Attraction Podcast.
– Today we are going to focus on your website.
– One of the biggest mistakes I see dentists make is having what is called a slider image on their homepage.
– A slider is that box of rotating images that “slide” from one image to the next.
– A slider is a very common theme in WordPress, and WordPress is a very common platform for web pages.
– But here is why slider images don’t work:
– Research shows that it takes website visitors less than two-tenths of a second to form a first impression.
– But it takes users about 2.6 seconds for a visitor to land on the area of the website that will MOST influence their impression of the site.
– More than half of all visitors spend less than 15 seconds on a page.
– So either your visitor does nothing but watch your slider images before bouncing off the page.
– Or your visitor doesn’t focus on the slider images.
– Either way, the slider does you very little good despite taking up a good amount of space “above the fold,” or the point where the viewer has to scroll down to see more of the page.
– My recommendation is to move away from sliders to one moving, motivating image or, even better, a video.
– Video engagement is the most significant way to build rapport with your patients and make them feel confident that making an appointment with you is the right decision.
– Another big mistakes I see with dental websites is that too many dentists have multiple websites.
– Having multiple websites isn’t a problem on its face.
– The problem is when those websites are redundant and have duplicate content.
– Duplicate content is a big no-no for search engine optimization.
– Multiple websites are OK if you want to position yourself in several niches using multiple marketing strategies.
– But I would still recommend consolidating your websites and getting all of your traffic aimed at one website.
– This will give your single site more authority and move you up the search engine rankings page rather than splitting your traffic among several sites.
– Then there is a very practical reason: to keep a website fresh, you must regularly change it by producing new content.
– From an ROI perspective, it takes much less effort to keep one website updated than two or more websites.
– This also reduces confusion among your patients should they come across two or more of your websites.
– I hope you have found this valuable.
– If you’d like me to evaluate your website and tell you how it can be improved, go to my smartboxdentalmarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your website, social media presence, online patient reviews, dental videos and more using our 131-point dental web marketing checklist.
– That way you’ll know what you’re doing right and what is costing you more and better patients.
– Come back tomorrow when I’ll tell you two numbers that dentists focus on that are NOT indicators of success.
– Until then, keep moving forward.