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Patient Attraction Episode 835
Dentists rank high when it comes to the most trustworthy professions, but their websites don’t always inspire trust. That’s a major disconnect that can cost you the patients you want. After the break, I’ll tell you 5 ways to make your website as trustworthy as you are.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– This is the Patient Attraction Podcast.
– Your website should be the focal point of all your marketing.
– New patients will visit your website before deciding to choose you.
– Your website has to give them reasons to do that.
– Since dentistry is a trust-based business, your site has to inspire trust in you and your staff.
– If it doesn’t, those new patients will choose someone else to solve their dental problems.
– Here are 5 tips for a trustworthy dental website.
– Number 1: Make it about the patient, not about you.
– Patients want to know that you have their best interests at heart.
– Nobody likes being seen as just another paycheck.
– Your website content should focus strongly on the benefits to your patients, not on your certifications and the seminars you’ve attended.
– Number 2: Talk to your patients, not at them.
– Too many dentists market for other dentists by using technical terms and the names of fancy imaging equipment.
– If your dental prospects don’t understand you, they won’t choose you.
– Number 3: Use real pictures, not stock photos.
– Patients want to see you and your staff, and happy, satisfied, real current patients.
– Give your new dental patients the proof they’re looking for.
– Number 4: Be transparent with your website links.
– If there’s an opt-in button to receive emails and newsletters from you, make it clear how often they can generally expect to receive communications.
– And number 5: Answer their questions.
– Patients want to know that you can solve their dental problems, but not necessarily the details of how you’ll go about it.
– They’re more concerned with time, pain, embarrassment, and effectiveness.
– This is another aspect of making it about the patient, not about you.
– Follow these 5 tips on your website to build trust and get more of the new dental patients you want.
– If you’d like me to evaluate your website and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.
– Tune in to our next podcast.
– Until then, keep moving forward.