Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Having trouble watching this video? Click here.
Patient Attraction Episode 757
On Tuesday, April 5, 2016’s podcast, I mentioned that 40 percent of U.S. millennials would rather watch visual content than read a post. Dental marketing is going increasingly visual. I’ll be back after the break to tell how to stay at the forefront of the visual trend.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Welcome to the Patient Attraction Podcast.
– As the Internet has grown, so has the demand for online videos.
– This is one trend that dentists absolutely must ride.
– Your video content should be branded under your name or your practice’s name.
– You can and should have your own channel on YouTube.
– Your videos should also be featured on your website’s home page and on product and service pages.
– I mentioned yesterday that videos get 5,000 percent better organic search rankings compared to plain text pages.
– And video does a great job of promoting your brand and your dental practice.
– Your videos must be engaging, informative, and professional quality.
– You defeat your purpose if even one of those three is missing.
– You can also go visual by using animated GIFs and short videos in your social media.
– Again, animated GIFs have to be consistent with your brand.
– Teenagers can get away with showing funny but “gross” animations.
– Your dentist public persona can’t.
– And the hottest new trend is to replace standard text emails with short videos.
– That encourages the recipient to interact with your brand.
– Your short videos should be no more than 3 to 4 minutes long, or even less.
– Few people in today’s busy world will take the time to watch long-form video.
– Your short videos still have to be high-quality and engaging.
– Follow these tips to go visual with your dental marketing and promote your brand.
– But remember that the ultimate goal of all your marketing is to put more patients in chairs.
– Stay focused on that.
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.