Dental Email Marketing Is FAR From Dead

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Patient Attraction Episode 1200

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– At SmartBox, we know the power of dental email marketing … when it’s done right.

– The ultimate goal of all your marketing is to put more new patients in your chairs.

– But there are indicators that can tell you what’s working and what’s not working in your marketing.

– One of the key indicators is click-through rate, or CTR.

– CTR applies to all your online marketing that offers the opportunity to click on a link.

– That includes pay-per-click ads, links in social media or blog posts, or links on Google+, for instance … and, of course, the emails you send out.

– Getting new patients to pick up the phone and book an appointment is a process.

– Each email you send should move your prospects closer to that point.

– There’s no “rule” for when a prospect “should” click on a link.

– People enter your sales funnel at different stages of readiness.

– For that reason, you need to know which of your emails are getting the highest click-through rates – and which are getting few or no responses.

– Because click-throughs show that your emails are working to move your prospects closer to being appointed patients.

– You’ll need an email automation program to accurately know what your click-through rate is.

– Those programs have a ton of benefits for dental practices.

– Among other things, automating your marketing email makes sure you get the right emails to the right people at the right times.

– There’s no better way to lose younger prospects than sending them emails on dentures.

– You can also lose potential patients from sending the right emails but too often or not often enough.

– Automation keeps your busy staff from making mistakes that can cost you new patients.

– Email automation programs also include the capability to insert special links that report back to a database when they’re clicked.

– They’re even able to know which of your emails get opened most often.

– This means you can experiment with your subject lines to see which get the most opens, and your call-to-action message to see your CTR.

– You can also change the content – text and graphics – to find out which emails are engaging your prospects the best.

– And you can determine the frequency of mailings that work best for different segments of your prospects.

– When you think about manually exploring all the possible combinations of subject lines, content, calls to action, and frequency, it’s easy to get overwhelmed.

– But automation makes that exploration process fairly easy and much less time-consuming.

– Email automation programs vary a lot in how easy they are to learn and use.

– They also vary in cost and the features they provide.

– But if you’re looking to increase your click-through rate, automation is a valuable tool.

– Now, what kind of CTRs can you expect from your email marketing?

– Overall, a CTR of 2 to 3 percent is considered good.

– That may not sound like much, but when you think about your average case value, you can see why even a small increase can mean a lot more revenue.

– Still, the process of automating email marketing can be too much for a lot of dental practices.

– Dr. Mitchel Friedman of Lincroft, New Jersey, decided that he and his staff would do better seeing patients and making money.

– He chose to work with SmartBox, and here’s what he said.

– “I’ve been a client of Colin Receveur since 2013.

– “I already had a prominent web presence.

– “Colin and his brilliant team were quickly able to consolidate and automate our online programs – email responses, phone tracking and recording, press releases, blog posts, Infusionsoft integration with ortho and implant campaign sequences.”

– If you’re interested in seeing what SmartBox can do for your practice, here’s your next step.

– Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session™.

– We’ll show you a Patient Attraction System™ that can double or even triple your practice.

– And you’ll later receive your free, completely personalized Patient Attraction Roadmap™.

– Join me for our next podcast.

– Until then, keep moving forward.