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Patient Attraction Episode 729
Today’s dental newsletters aren’t the cheaply printed, folded paper clunkers that you used to see. Slick electronic newsletters are easy to produce and a great way to keep in touch with your patients. I’ll have 6 tips for producing your e-newsletter when we come back.
– Welcome back. I’m Colin Receveur.
– Keeping your patients’ interest and loyalty is the name of the game for keeping patients.
– To do that, you have to stay connected to your patients.
– You have to keep you and your practice top-of-mind.
– Dental e-newsletters are a great way to accomplish both.
– You might think that you don’t have time to produce a monthly newsletter.
– But it’s easier than you think and well worth the effort.
– Here are 6 tips to create newsletters your patients will love.
– Tip number 1: Stick to a simple format.
– That means finding a good, attractive premade template.
– All you have to do is drop your content into it.
– Number 2: Keep it simple.
– Short articles that have several bullet points are easier to read and hold interest better.
– The writing should be straightforward and easy to read.
– Number 3: Mix it up.
– Your newsletter should have some articles that position you as the expert.
– But people like reading about people, too.
– So include some human interest articles about your staff, community involvement, and so forth.
– Tip number 4 goes along with number 3: Pictures are good.
– Pictures add visual interest and help the reader connect.
– Tip number 5: Involve your staff.
– You don’t have to produce the whole newsletter yourself.
– Figure out and delegate roles to various staff members.
– And tip number 6: Be consistent.
– Set up a schedule with due dates.
– And send out your e-newsletter regularly.
– Give your patients something to look forward to.
– A dental e-newsletter can help you keep the patients you have, and attract more.
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.