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Dental e-Newsletters: Are They Worth It?

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Patient Attraction Episode 729

Today’s dental newsletters aren’t the cheaply printed, folded paper clunkers that you used to see. Slick electronic newsletters are easy to produce and a great way to keep in touch with your patients. I’ll have 6 tips for producing your e-newsletter when we come back.

– Welcome back. I’m Colin Receveur.

– Keeping your patients’ interest and loyalty is the name of the game for keeping patients.

– To do that, you have to stay connected to your patients.

– You have to keep you and your practice top-of-mind.

Dental e-newsletters are a great way to accomplish both.

– You might think that you don’t have time to produce a monthly newsletter.

– But it’s easier than you think and well worth the effort.

– Here are 6 tips to create newsletters your patients will love.

– Tip number 1: Stick to a simple format.

– That means finding a good, attractive premade template.

– All you have to do is drop your content into it.

– Number 2: Keep it simple.

– Short articles that have several bullet points are easier to read and hold interest better.

– The writing should be straightforward and easy to read.

– Number 3: Mix it up.

– Your newsletter should have some articles that position you as the expert.

– But people like reading about people, too.

– So include some human interest articles about your staff, community involvement, and so forth.

– Tip number 4 goes along with number 3: Pictures are good.

– Pictures add visual interest and help the reader connect.

– Tip number 5: Involve your staff.

– You don’t have to produce the whole newsletter yourself.

– Figure out and delegate roles to various staff members.

– And tip number 6: Be consistent.

– Set up a schedule with due dates.

– And send out your e-newsletter regularly.

– Give your patients something to look forward to.

– A dental e-newsletter can help you keep the patients you have, and attract more.

– Join me for tomorrow’s podcast.

– Until then, keep moving forward.

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