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Patient Attraction Episode 805
If you’re writing your own content for your dental website, blog, or social media, it’s all too easy to make mistakes. Those mistakes can cost you credibility online. Even professional writers, who should and do know better, produce flawed work from time to time. After the break, I’ll share 5 pro tips to help you avoid dental content marketing mistakes.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– In today’s search engine environment, content is king.
– Google looks for and promotes content that is expert, authoritative, and trustworthy.
– If your content doesn’t meet those requirements, searchers will see some other dentist’s content.
– But Google also penalizes content that is poorly written.
– Here are 5 tips to help you write better content.
– Tip number 1: Know your audience, and write to them.
– You’re a dental expert, but the prospective and current patients you’re writing to aren’t.
– Your writing has to be down-to-earth and not too technical for your audience to understand.
– Too many dentists write to impress other dentists.
– Tip 2: Write to be read.
– Use shorter sentences with fewer words.
– Run-on sentences are easy to write but hard to read and understand.
– Keep it short and simple when writing for the public.
– Tip 3: Map out your article or post before writing.
– It’s too easy to wander if you make it up as you go along.
– Your content has to take the reader on a journey from the opening sentence to the close.
– Tip 4: Edit your work and have someone else read it before posting.
– You’re not writing the Great American Novel, and first drafts are often flawed.
– It’s not only okay to revise, it’s a must, and other eyes can catch things that your eyes will just skim over.
– And tip 5: Don’t get bogged down with writer’s block.
– Make a start by putting words on the page or the screen.
– If they’re the wrong words, change them and keep going.
– Follow these 5 tips to avoid common dental content writing mistakes.
– Your audience will thank you, and Google will reward you.
– Join me for our next podcast episode.
– Until then, keep moving forward.