Dental Content Marketing Lessons

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Patient Attraction Episode 837

Let’s face it: Things are moving faster than ever before, and that’s particularly true for the online world. One of the best ways to attract the attention of the new dental patients you want is to be the first in your market to report on interesting trends and new advances. I’ll tell you more after the break. Stay tuned.

– Welcome to the Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– The Internet is basically about content in its various forms.

– That means websites, blogs, videos, funny lists, cartoons, and news articles.

– Today’s attention spans are shorter than ever, and if you want to catch people’s attention, you have to be the first to report on something.

– If you’re not the first, no one will care.

– And, being the first in your area to report on something new and newsworthy means that you’ll get the SEO value when your post or article is shared.

– To be first, you have to monitor various news feeds and publications about your field.

– At SmartBox, we have employees who do exactly that in addition to their other duties.

– We do that for two reasons: one, to stay abreast of new developments that may impact our dentists.

– Two, to report that news to attract more dentists who want more patients, more profits, and more freedom.

– You may need to get someone else to monitor the news in your field.

– Because if you’ve got the time to read journals and industry publications during the day, you’re not getting enough new patients.

– Let’s say that there’s a treatment breakthrough in treating gingivitis.

– Some of your dental prospects will be very interested in that.

– Where do you want them to learn about that breakthrough?

– From your competitors, or from you?

– Ideally, you’d have the capability to shoot a quick video about that treatment advance and what it means for gingivitis sufferers.

– And you’d be able to post it to your website, to YouTube, and to link to it in an article on your blog and in a Facebook post.

– That’s what being first can do for you: You get all the attention.

– So stay abreast of what’s going on and be the first to tell your dental prospects.

– Hopefully, you just don’t have the time to do all that.

– And you may not want to task a staff member.

– This is one area where a good dental marketing firm can help.

– It will leave you and your staff free to get back to doing what makes you money – treating patients.

– And having more and better patients to do it with.

– That’s what led Dr. Neal Patel of Columbus, Ohio, to contact SmartBox.

– “One of the things that attracted me to Colin is that he has a good eye on all of the different mediums through which you can market, whether it’s online presence, whether it’s social media. He’s one of the first people I’ve recognized that actually understands how they actually work together.” 

– Join me for our next podcast.

– Until then, keep moving forward.