Menu
MENU

Dedicated Dental Phone Apps Aren’t Worth It

Having trouble watching this video? Click here.

Patient Attraction Episode 991

The world of mobile apps is exploding. Every day seems to bring one or more new, “must-have” apps for your phone. Dentists should be wary about jumping on the app bandwagon. When we come back, I’ll tell you why. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Are you thinking that your dental practice should have its own phone app to communicate with your patients and prospects?

– You might want to think again.

– Third-party mobile phone apps are everywhere these days, but their days may be numbered.

– As phone operating systems become ever more complex, there’s more opportunity for third-party apps to conflict with the system.

– Even an app that worked perfectly when released may lock up the operating system when a system update is installed.

– And nothing gets an app removed and blackballed faster than a phone that has suddenly become a brick.

– Some third-party apps also have a history of compromising phone security and even stealing user information.

– More and more people are wary about putting third-party apps on their phones.

– And even though phone capacity is huge, by early standards, too many third-party apps eat up storage space and can slow processing.

– You might have located what you think is the app of the century.

– But there are 3 questions you should ask yourself before offering it to your patients and prospects.

– First, do they want it?

– Millennials and younger folks may live their lives on their phones, but that’s not necessarily true of the 50-and-up crowd.

– And even millennials are becoming wary of downloading third-party apps.

– Second, do they need it?

– Smartphone penetration is huge, at around 80 percent.

– And the vast majority of smartphone users also have text messaging service and email on their phones.

– What is your app going to do for them that can’t be accomplished through texts or emails?

– And third, what happens to you if something goes wrong with your app?

– The answer to that question is nothing good.

– The idea of having your own dental phone app may be appealing, but this is one appeal that you’d do well to resist.

– Join me for our next podcast.

– Until tomorrow, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.