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Patient Attraction Episode 897
An article published back in April reported the results of dentists’ attitudes toward corporate dentistry. Opinions varied, but the consensus seemed to be that what’s good for corporate dentistry isn’t good for patients. And that might just do you a favor. Stay tuned – I’ll be right back to tell you how to profit from the corporate model.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur.
– Corporate dentistry is the 800-pound gorilla that sits wherever it wants.
– There’s really nothing you can do to stop it from moving into your market and poaching a lot of the area’s dental patients.
– That doesn’t have to be the kiss of death for your dental practice if you know how to respond to corporate dentistry’s advertising blitz.
– The consensus of the survey was that corporate delivers substandard care and has a relentless focus on upselling patients.
– While I wouldn’t suggest including those points in your advertising, you can still use them.
– The key is not to take on corporate where they’re strong, and that’s price and availability.
– Instead, market to those dental prospects who aren’t price-driven and are willing to pay more for a superior experience and outcome.
– It might surprise you, but that’s a significant percentage of the population, although that will vary depending on your location and market demographics.
– Given the scheduling practices and high turnover in corporate practices, it’s next to impossible for a patient to establish a long-term relationship with a corporate dentist.
– It’s just as likely that a patient will be assigned to the next available dentist unless they insist.
– And, given the pressures on dentists to produce, it’s possible that more established corporate dentists will fight to have someone else see a low-value patient.
– At its core, dentistry is a trust-based business.
– Your patients don’t allow other people to put their hands and metal instruments inside their mouths and do things to their teeth.
– The patient’s experience before, during, and after their time in the chair will determine whether they go back to that dentist.
– These points should get your wheels turning about how to compete against corporate dentistry.
– Market to the large percentage of the population that doesn’t want what corporate dentistry offers, and you’ll thrive.
– Join me for our next podcast.
– Until then, keep moving forward.