Competition is the Biggest Challenge Facing Dentists

Patient Attraction Episode 361

Welcome to the final day of our look at my company, SmartBox Web Marketing. Today, I want to tell you what I see as the biggest challenge facing dentists over the next five years. Stay tuned.

– Hello, I’m Colin Receveur.

– Over the last 4 days, I’ve tried to tell you about my company.

– I’ve tried to do it in such a way that you not only learned about what we do, but why and how.

– The important thing is that you learn something that can help you get more and better patients.

– Today, I want to tell you the biggest challenges I see facing dentists as we finish out this decade.

– I could pander to some of you and say that is the corporatization of dental practices or the push for universal health care.

– Both of these do come with their own challenges.

– I know. I hear dentists rail against them all the time.

– But those are facts.

– No individual dentist can do anything about either of those.

– That is the new normal.

– Get used to it and adapt.

– Online reviews are a new challenge.

– I have talked extensively on this topic and encourage you to go back and look at some of my previous podcasts on this topic.

– But in the next five years, this, too, will become normal.

– Online reviews are not going away.

– You simply must learn how to maximize them.

– No, the biggest challenge facing dentists in the next five years is competition.

– A month ago, I told you in one of my dental podcasts that US News and World Report ranked dentistry as the number one job in the United States.

– The Bureau of Labor Statistics expects there to be 23,300 new dentists by 2022.

– That’s an increase of about 16 percent.

– For every six dentists in your community, add one more.

– We are positioning our clients to be prepared for this competition and any other challenges they face.

– That’s because we believe in making our clients stand out from the crowd.

– We believe in positioning yourself to be the expert in whatever niches you want to dominate in your area.

– Differentiation is not the future of web marketing; it is the present.

– But in the future, it will be a requirement for success in a crowded dental marketplace.

– Thanks for watching this week.

– I’ve got a couple of interesting tidbits for you over the weekend, and next week we’ll look at marketing habits you need to break.

Until then, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.