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Common Dental Marketing Mistakes (part 6)

Patient Attraction Episode 404

How much time have you taken to look at the content of your dental website? Is it good? Does it answer patients’ questions? Do you provide video, graphics and photos to engage visitors? In short, do you have good content to draw more and better patients? We’ll talk about content mistakes when we return.

– Welcome to the Saturday, April 25, Patient Attraction Podcast.

– I am Colin Receveur, and today is day 6 of our 7-day series on common dental marketing mistakes.

– Your website is the hub of all your dental web marketing.

– If the content on your site isn’t good, then your web marketing isn’t good.

– Let’s start with the writing.

– Too many dentists use cookie-cutter websites with cookie-cutter copy.

– Sometimes this copy includes procedures THEY DON’T EVEN DO.

– And this duplicate copy doesn’t do dentists any SEO good, either, as Google only gives credit to the original site the copy is on.

– All of that is to say nothing of whether the copy is written so that your prospects understand it and are motivated to call you because of it.

– Or whether the copy answers their concerns and problems or just tells what you do.

– Again, the we-we problem.

– Don’t think of content as just writing, though.

– What about the photos on your website?

– For too many dentists, these are stock images that look as real as mannequins do in the store.

– And do the images reflect the types of patients you want?

– They should.

– What about dental video?

– Are you using video of real patients and of the dentist?

– Video is worth 1.8 million words.

– If you are using bad video, imagine what those prospects are thinking.

– It’s not good.

– Even if you start out with great content, you have to keep it fresh.

– A website is much like your office: Every now and then you have to freshen the decor and add some new amenities.

– Otherwise you look old and stale, behind the times.

– That just won’t do.

– If you’d like me to evaluate your website content and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos and more using our 131-point dental web marketing checklist.

– Come back tomorrow for the last day of our series on dental marketing mistakes.

– Until then, keep moving forward.

READY TO THRIVE?

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