Patient Attraction Episode 403
Happy Friday, everyone. Not paying attention to data is a big dental marketing mistake. But I think that is obvious. Today, I want to tell you about a mistake dentists make when they are paying attention to data. Stay tuned.
– Hi, I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Today is day 5 in our series of common dental marketing mistakes.
– Let’s talk about data.
– These are the numbers dentists use to measure whether their marketing is successful.
– For instance, do you know how many hits your website gets?
– What’s your target number of hits per month?
– Which pages get the most hits?
– Which pages gets the fewest hits?
– How long does the average prospect stay on each of your web pages?
– What percentage of your page viewers leave each page on your website in 2 second or less?
– Google Analytics can tell you all of this.
– Do you know these numbers?
– What about your phone tracking?
– What’s your average number of calls per month?
– How many of those are new patient calls?
– Where do those calls from?
– What’s the average duration of a call?
– How about your dental social media?
– How many “Likes” do you have?
– How about “followers?”
– How often are you retweeted?
– To paraphrase the wrestler known as The Rock, “It doesn’t matter what those numbers are!”
– Those numbers are nothing but precursors to the only number that matters: new patients.
– Of course those numbers are supposed to lead to new patients.
– But do they?
– What if your website is delivering you 200 new calls a month, as we have for some of our clients, but you are only seeing 10 new patients a month?
– Would you call that a success?
– It is from a marketing standpoint, but your practice would not be experiencing success.
– What if you got 1,000 visitors to your website a month, but only 50 of them became new patients?
– Is that a success?
– Does the answer change if all 50 bring in $10,000 or more in collections?
– Keep your eye on the prize and focus on the only number that pays your bills.
– I hope you had a great week.
– Come back tomorrow when I’ll tell you why content is king.
– Until then, keep moving forward.