Patient Attraction Episode 401
Happy hump day, everyone. Welcome to day three of our look at common dental marketing mistakes. Today, we’re going to look at chasing versus attracting patients.
– Colin Receveur here.
– Most dental offices focus on one kind of marketing: outbound.
– That means putting your name out there and hoping dental prospects choose you.
– This is traditional advertising:
– Newspaper ads
– Yellow Pages
– These are all examples of dentists saying, “Look at me. Choose me.”
– You are spending money to find patients.
– And the thing about outbound marketing is that you have to KEEP spending money for new patients to find you.
– Not enough dentists are spending money so patients can find them.
– This is what is called inbound marketing.
– Inbound marketing is where you create offers and give information that people want and seek.
– Inbound marketing usually has a higher ROI because you put it in place and let dental prospects find you.
– That also means distributing that content so people can find it.
– This is one reason SEO matters so much.
– Lifecycle marketing is another aspect of inbound marketing.
– Inbound marketing depends on:
– Calls to action
– And landing pages
– I would also consider email marketing follow-up part of inbound marketing, because it comes as a result of the dental prospect finding you.
– As with most things in marketing, it would be a mistake to do only inbound marketing, too.
– Dentists who want to attract more patients need both inbound and outbound marketing.
– Come back tomorrow, when we will look at who you are trying to attract.
– For more information about inbound vs. outbound marketing, check out my book “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com while supplies last.
– Until tomorrow, keep moving forward.