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Patient Attraction Episode 684
SEO, or Search Engine Optimization, is the Holy Grail of online marketing. The problem is that the Holy Grail keeps shapeshifting. In the first of a 4-part series, I’ll some of the latest changes and how to keep your business high in the search rankings. Stay tuned to learn easy tips for boosting your search ranking!
– Dental practices, including yours, are pretty much local businesses. It would be rare for most dentists to get a patient from hundreds of miles away.
– For dental practices, scoring as high as possible on Google’s local search results is vital for attracting new patients.
– The rules for achieving that high ranking keep shifting, and those who don’t keep up will be left behind.
– Colin here, and welcome to the Patient Attraction Podcast.
– In this 4-day podcast, I’m going to share the most recent changes and tips to make sure your practice scores very high on local search. Because you DON’T want to get left behind.
– I know – you didn’t go to dental school to learn about SEO. Unless you’re really into the tech aspects, this is really boring stuff.
– Or, unless you’re REALLY into attracting new and well-paying patients. That might make the whole thing worth it, yes?
– Let’s get started. There are a number of factors to consider in local SEO rankings, so each podcast will cover three.
– 1. Reviews: Favorable online reviews are crucial for any local business these days. They’re vital for boosting new patient conversions, burnishing your reputation, and improving your branding.
– Ask for online reviews, respond positively to any that are less than stellar, and cherish them.
– The most important place to get reviews is on Google My Business. With about 5 reviews, you’ll be seeing stars. And don’t forget Yelp–another good review location.
– 2. Page Content: Not a whole lot has changed here. Your pages still have to have right keywords, in the right places – like your business title, especially.
– Your NAP – Name, Address, and Phone Number–have to be the same across the web. That’ll help.
– So will making sure your website’s name is the same everywhere.
– You have to select the correct categories for your practice. Links are still really important, too. So are social “signals” such as likes on Facebook and followers on Twitter.
– Personalized content is also something to focus on to boost your ranking.
- Keywords: The easiest way to determine keywords is to use Google. Type in possible keywords. Let Google Autocomplete do the work for you by popping up suggestions.
– Make sure the keywords you select appear in page titles, and occasionally within the text where it’s appropriate. One thing that has changed is that you don’t have to go heavy on keywords on a page.
- Link Signals. Basically, this means increasing the number of links to your website.
– Those can come from your patients, the Chamber of Commerce and Better Business Bureau, and from mentions in local news articles.
– Adding videos to your site can also increase linking, as can promoting your site through blogs and social media.
– Tomorrow, in the second podcast of this four-day series, we’ll discuss other ways you can boost your “signal” on search.
– Until then, keep moving forward.