Patient Attraction Episode 321
Over the past couple of weeks, I have been sharing some of the best nuggets of information from my book “Attract More Patients in the Next Six Months Than in the Last Six Years” with you, and today I will explain how to create a central hub of information online. Stay tuned to see what I mean.
– As I have mentioned, all of these areas of social media will link together.
– You can post a link to your blog on Facebook
– Or share a new video on Twitter.
– Or share a LinkedIn response on Google+.
– The possibilities are endless, and you will find ways that work for you.
– With that being said, I want to emphasize that you need a central place where all of your social networking connects.
– Think of it like the middle of a gigantic spider web where you can sense all that’s going on around you.
– It is a place where your patients can land to see all of the connections that you have to offer.
– Without a central hub, you might have patients who connect with you on Facebook but are unaware that you also operate on Twitter, LinkedIn, Google+, and your blog!
– The question is, where do you place this central hub?
– You have two obvious choices: your website or your blog.
– If your blog is a part of your website, you have already created a central location and simply need to add your social networking information to your website.
– You also need to consider the look of your website.
– If you are going for a high-end professional look to your website, those social network links might not fit in with your design.
– This is a great example of a situation where a separate blog and website actually works better.
– By separating your blog from your website, you can create the clean look of your website but still have a place to interact with potential patients.
– You might add a Twitter feed widget or links to your other social networking sites to the side of your blog.
– These links would look out of place on your high-end website, but they fit in perfectly on your blog!
– Aside from the look of your website, there is another great reason to highlight your blog.
– Your website doesn’t see much change from week to week.
– You might add information or special updates from time to time, but for the most part, your website won’t change much.
– Your blog, on the other hand, should be updated frequently.
– Potential and current patients will be checking into your blog far more often than they check into your website.
– You can see why having social media links on your blog page just makes sense!
– Once you have a central hub set up, you can work to get your followers connected in as many facets as possible.
– This will give you access to your followers’ contacts across many venues instead of just one.
– Now that you’re busy setting up a central hub for all of your social networking, we are ready to move on to the next topic!
– Tomorrow we take our first look at the power of video on your website.
– Until then, keep moving forward.