Become the “Attractive” Dentist

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Patient Attraction Episode 819

Dentists spend a lot of money advertising for new dental patients, usually trying to entice them by offering free exams or money-off coupons. What they usually get for their marketing investment are price shoppers and one-and-done patients. There’s a better way to attract the patients you want. I’ll be back after the break to tell you how you can become the “attractive” dentist in your market.

– Welcome to the Patient Attraction Podcast.

– I’m Colin Receveur.

– Dentists advertise because other dentists advertise, and they think they have to do the same to compete.

– Advertising is designed to get quick results.

– Offers are usually time-limited to get patients to book an appointment soon, if not now.

– And the next month you’re back to doing the same thing, just like everybody else.

– You may have increased competition in your area, like many dentists.

– So there are more of you competing for the same new dental patients.

– And if corporate dentistry has set up shop in your market, you’re facing an even greater challenge.

– Because corporate can outspend you on advertising and undercut you on price.

– The solution is not to spend more on advertising.

– Doing more of what’s not working is just throwing money away.

– Instead of advertising for patients, start attracting them.

– My company, SmartBox Web Marketing, works with over 500 dentists on three continents to help them get more patients, more profits, and more freedom.

– We offer our dentists our industry-leading Patient Attraction System™.

– Dr. Piyuse Das, an implant and cosmetic dentist in Houston, TX, is one of our dentists.

– Here’s what he reports.

–  “We’re spending 30 percent less money on marketing and attracting more higher-quality implant and reconstructive cases than we were before. Colin is one of the few people that can put everything together for you.” 

– Dr. Das is spending less and attracting higher-quality cases.

– You can have that, too, by visiting

– Until our next podcast, keep moving forward.