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Patient Attraction Episode 644
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Experienced marketing writers can easily charge hundreds of dollars per hour and earn close to six figures in a year. That is a pretty big expense for most dentists. Stay tuned, and I’ll unveil how you can become a great dental marketing writer TODAY.
– Colin here, and welcome to another week of the Patient Attraction Podcast.
– Writing is the biggest part of content marketing today, and your readers and prospective patients expect great content.
– So does Google.
– Even if you are convinced that writing is not your forte, I have 4 tips to help you create engaging and compelling content.
– Here they are:
- WRITE WITH CLARITY.
– Too often people try to mask bad writing with $10 words and odd sentence structure.
– If you’re self-conscious about your writing, go back to the basics and write simple sentences.
– REMEMBER: A great persuasive message does not have to be a huge dissertation.
– The simpler the better.
- WRITE HOW YOU THINK.
– Our brains organize information in a specific way.
– We think in active voice: which means subject, verb, object.
– It’s confusing to grasps sentences with poor structure or tone.
– None of us think or talk like Yoda from Star Wars, so avoiding writing that way.
- DO NOT BE WORDY.
– Wordy and unnecessary sentences can quickly kill promising content.
– You have a limited amount of time and space, so make the most of it.
– Avoid words like “very” or overusing adverbs that do not improve the quality or tone of the sentence.
– The great American humorist Mark Twain summarized wordiness best when he said: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.”
- START OFF STRONG.
– No one will read your content if the opening is weak.
– Start your content with something that will grab readers and persuade them to continue reading.
– Spend extra time crafting a great opening that is compelling and engaging and answers a reader’s question.
– You do not need to spend seven years in college to develop great writing habits and compelling copy.
– Do me a favor and spend some time putting these tricks into practice.
– You’ll notice your marketing and communication will increase tenfold.
– Join me again tomorrow when I’ll have 3 marketing ideas that will make you stand out.
– Until then, keep moving forward.