Menu
MENU

Avoid These 5 Dental Blog Writing Mistakes

Having trouble watching this video? Click here.

Patient Attraction Episode 883

Dentists who are new to blogging can benefit from knowing what kind of writing works and what doesn’t. When we come back, I’ll share 5 tips for writing dental blog posts that help your blog put more new patients in your chairs.

– Welcome to the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Dentists’ blogs are a great way to help your prospects see you as both expert and relatable – IF they’re done well.

– Too many dental blogs, however, don’t achieve the results that dentists want.

– The end goal of all your marketing should be to put more patients in chairs.

– If you’re just starting out, following these 5 tips can save you a lot of wasted time and effort.

– Number 1: Write to be read easily.

– There’s a huge amount of content on the internet, and yours has to hook your readers and keep them.

– That means a great topic, short sentences, and easy-to-understand words.

– It has to be conversational, not an essay.

– Number 2: Keep it focused.

– There’s almost no topic that will appeal to everyone, and trying to make it appeal weakens your writing and your prospects’ interest.

– Focusing on one segment of your patients gets you fewer readers, but more readers who are likely to take action.

– Number 3: Add visual interest.

– These days, no one wants to read a wall of text online.

– That’s a sure way to lose the very people you want to attract.

– Adding pictures and charts makes your blog posts more interesting, while white space makes them easier to read.

– Number 4: Less than 20 percent of your posts should be about you.

– Your personality needs to show through your writing, not through your content.

– Focus on providing information that your prospects want to know and can use.

– Be sure to include a “next steps” call to action that invites your readers to get more information or to schedule an appointment.

– And number 5: Don’t do stream-of-conscious writing.

– Professionals can pull that off sometimes, but for most dentists, it creates a badly structured blog post.

– Do at least a little outlining or organizing of your thoughts before you start writing.

– Follow these 5 tips and your blog will work to help you achieve your marketing goals.

– That includes more new patients in your chairs.

– If you’d like to learn more about attracting the patients you want, visit smartboxdentalmarketing.com.

– Join me for our next podcast.

– Until tomorrow, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.