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Patient Attraction Episode 883
Dentists who are new to blogging can benefit from knowing what kind of writing works and what doesn’t. When we come back, I’ll share 5 tips for writing dental blog posts that help your blog put more new patients in your chairs.
– Welcome to the Patient Attraction Podcast™.
– I’m Colin Receveur.
– Dentists’ blogs are a great way to help your prospects see you as both expert and relatable – IF they’re done well.
– Too many dental blogs, however, don’t achieve the results that dentists want.
– The end goal of all your marketing should be to put more patients in chairs.
– If you’re just starting out, following these 5 tips can save you a lot of wasted time and effort.
– Number 1: Write to be read easily.
– There’s a huge amount of content on the internet, and yours has to hook your readers and keep them.
– That means a great topic, short sentences, and easy-to-understand words.
– It has to be conversational, not an essay.
– Number 2: Keep it focused.
– There’s almost no topic that will appeal to everyone, and trying to make it appeal weakens your writing and your prospects’ interest.
– Focusing on one segment of your patients gets you fewer readers, but more readers who are likely to take action.
– Number 3: Add visual interest.
– These days, no one wants to read a wall of text online.
– That’s a sure way to lose the very people you want to attract.
– Adding pictures and charts makes your blog posts more interesting, while white space makes them easier to read.
– Number 4: Less than 20 percent of your posts should be about you.
– Your personality needs to show through your writing, not through your content.
– Focus on providing information that your prospects want to know and can use.
– Be sure to include a “next steps” call to action that invites your readers to get more information or to schedule an appointment.
– And number 5: Don’t do stream-of-conscious writing.
– Professionals can pull that off sometimes, but for most dentists, it creates a badly structured blog post.
– Do at least a little outlining or organizing of your thoughts before you start writing.
– Follow these 5 tips and your blog will work to help you achieve your marketing goals.
– That includes more new patients in your chairs.
– If you’d like to learn more about attracting the patients you want, visit smartboxdentalmarketing.com.
– Join me for our next podcast.
– Until tomorrow, keep moving forward.