Are You the Kind of Dentist Who Will Take Action?

Having trouble watching this video? Click here.

Patient Attraction Episode 664

You probably remember your ACT or SAT score, or your IQ. You may know whether you are Type A or Type B personality. These are measures of your thinking and your feeling. Today, I want to talk about the third, lesser known part of your personality: your “conative” self. Stay tuned.

– Colin here, and welcome to the Patient Attraction Podcast.

– Today, I want to talk about the work of Kathy Kolbe and her work on conation, or instinctive action patterns.

– You may never have heard of conative behavior.

– But it is equal to your cognitive and affective, or feeling, aspects.

– You probably think about what you know and how you feel about it.

– But what about you willingness to do what needs to be done and how you will go about getting it done?

– That is the conative part of your personality.

– Let me say up front that I have no affiliation with Kathy Kolbe or her company, Kolbe Corp., other than having taken her assessment to see my conative traits.

– Kolbe Indexes measure someone’s instinctive methods for solving problems on a 1-9 scale based on four areas:

-Fact Finder: the instinctive way we gather and share information.

-Follow Thru: the instinctive way we arrange and design.

-Quick Start: the instinctive way we deal with risk and uncertainty.

-Implementor: the instinctive way we handle space and tangibles.

– Here are the average Kolbe scores of dentists:

-Fact Finder: 8, meaning they are more likely to study an issue extensively before taking action.

-Follow Thru: 6, so they document repeatable systems.

-Quick Start: 2, means dentists are likely to stick with what they’re used to – even if they’re not effective.

-Implementor: 4, so dentists are good at both understanding physical problems and creating solutions to those problems.

– Does that sound like you?

– The Follow-Through and Implementer scores work out very well for dentists as practitioners.

– But the Fact Finder and Quick Start scores work out poorly for dentists as businesspeople.

– If you study an issue to death, you are likely to miss opportunity and take too long to make a needed change to your practice.

– The important thing is to know yourself.

– What instinctive traits help you meet your goals and which ones work against you?

– Join us again tomorrow to hear little-known ways you can use social media to catapult your practice to the next level.  

– Until then, keep moving forward,


If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.