Patient Attraction Episode 561: Are YOU Making These Common Dental Marketing Mistakes (Part 8)?
In the decades I have been around dentists and dental practices, I have heard a common cause of a practice’s declining fortunes so often that I have decided to include it on this list a marketing mistake. I’ll tell you what it is when we return.
– Hi Colin here, and let’s jump right into our next common dental marketing mistake.
– How often have you seen a friend quote/unquote “step away” from managing his practice?
– Maybe a parent or spouse got seriously ill or worse, passed away?
– Or the dentist himself was injured or ill.
– Or got divorced.
– On the flip side, maybe the dentist got into a new, serious relationship.
– Or had a kid.
– Or took planned and took an extended anniversary trip or honeymoon.
– No matter what the cause, the dentist mentally checked out from running his practice.
– Oh, he may have shown up to work every day.
– He was there acting more like an associate, seeing patients and planning treatment.
– But that’s all.
– He was working IN the practice, not on the practice.
– Well this is a mistake for the business in every way, including the marketing.
– A dentist would have to have one heck of an office manager, marketing coordinator, or some other staff member to run the show as well as the dentist could or better.
– More likely, you would have the inmates running the asylum.
– Marketing would stagnate.
– New patients would dry up.
– The business would falter.
– And the dentist would be forced to re-engage to lose his once-prosperous practice.
– Don’t misunderstand what I am saying:
– A dentist should not micromanage every aspect of his business.
– But he needs to be not only present and aware of what is going on in the practice, but leading and directing it.
– If you are a dentist who has disengaged and left your marketing or even your whole practice running on autopilot, it’s time to get back in the captain’s chair before it is too late.
– Let me do what I can to help, at least about the marketing:
– I want to tell you about my book “Attract More Patients in the Next Six Months Than in the Last Six Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com while supplies last.
– That will conclude our series for this week.
– Come back the next three days as we look back at some classic podcasts.
– And don’t forget to come back Saturday as we renew our series on common dental marketing mistakes.
– Until tomorrow, keep moving forward.