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Patient Attraction Episode 568: Are YOU Making These Common Dental Marketing Mistakes (Part 12)?
Yesterday, I told you how there is a very simple problem-solution formula for attracting new dental patients. I also told you why and how most dentists are screwing it up! Today, I want to tell you
– Hi, Colin Receveur here and welcome to another Patient Attraction Podcast.
– Let me say one more thing about using the wrong message.
– So many dentists and even other markers are not attracting more patients because they are using the wrong message.
– For most dentists it’s because they know too much about dentistry that they can’t think like patients.
– For other marketers, especially those who also deal with cosmetic surgeons, attorneys, chiropractors and anybody else who will pay, they don’t know ENOUGH about dentistry patients.
– But I am not the only person who knows the formula.
– It’s no secret.
– So why is it that other dentists are not attracting more patients even following the right formula?
– You might remember in one of my previous messages in this series that I told you an old advertising adage: right message to the right audience at the right time.
– Well, some dentists have the right message but they’re not putting it in the right place.
– For example, do you think your demographic for All-on-4 dental implants is really looking for a dentist on Facebook?
– No way.
– You’ve got to put the message for the demographic you are looking for in the places they are looking.
– Let me just make a quick aside here.
– This should go without saying, but I’m going to say it.
– And this isn’t a mistake with marketing messages, but it can take a good marketing message and derail it from getting you more patients.
– That is: if your message has the phone ringing but you don’t have the internal processes to consistently get those patients in chairs and close case acceptance.
– There is little more frustrating for me than to have a client call and say his marketing isn’t working.
– Yet I see he is getting 100, 150 and 200 new patient phone calls per month.
– But his staff doesn’t book appointments when they call, or they don’t follow up with prospects, or the doctor can’t close when the patient is in the chair.
– That’s not a marketing problem; that’s a practice management problem.
– If you think you might have the wrong message externally or a problem closing internally, I would encourage you to see how my father, Dr. Ronald Receveur, has increased collections from $900K to more than $2 million in just five years without “selling,” you should go to http://www.doublecollectionswithoutselling.com.
– That concludes our series for this week.
– Come back the next three days as we look at lessons from classic podcasts.
– This weekend we will start our final 4-day look at common dental marketing problems.
– Until tomorrow, keep moving forward.