Anxious Dental Patients May Have Good Reason

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Patient Attraction Episode 984

A study released last year demonstrated a genetic basis as one underlying cause of dental patients’ fear and anxiety. Savvy dentists will take note of this research and use it to attract more dental patients. I’ll be back after the break to tell you how. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Researchers at West Virginia University demonstrated that fear of pain can be inherited from one’s parents and that many cases of dental fear and anxiety are influenced by this genetic legacy.

– This is a good news, bad news scenario for dental patients.

– Cognitive behavioral therapy has been shown to be at least somewhat effective in helping to blunt dental fear.

– Until now, though, therapy has been driven by the idea that dental fear is a learned response that can be unlearned.

– With genetics underlying many patients’ fear, it’s clear that therapy isn’t the answer for everyone.

– However, this is good news for dentists.

– You may already offer dental sedation for your anxious patients,.

– Now you can offer them a new and reassuring explanation of their fear.

– Fearful patients often take their fear as a personal failing and are concerned about being judged by others.

– If your practice embraces and markets the genetic contribution to dental fear in patients with no other reason to be fearful, you can attract more anxious patients.

– Your staff can display a level of understanding and support that will feel more genuine than other practices.

– And it will give your prospects a solid reason to choose you to be their dentist.

– Join me for our next podcast.

– Until tomorrow, keep moving forward.