Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Having trouble watching this video? Click here.
Patient Attraction Episode 926
Dentists everywhere should be promoting the links between dental decay and infections and other health conditions. There’s a new finding that will strike home with a lot of your dental prospects. I’ll be back after the break to tell you more.
– Thanks for watching the Patient Attraction PodcastTM.
– I’m Colin Receveur.
– Dental infections have already been linked with lung and heart problems, as well as diabetes and Alzheimer’s.
– Now, there are new study results indicating a strong link between a particular type of bacteria, fusobacteria, and colorectal cancer.
– While the findings are based on mouse and other animal testing for now, the researchers have established a mechanism of action.
– Fusobacteria that were injected into the mice’s tails traveled through the bloodstream and lodged at the site of colorectal tumors.
– A protein – Fap2 – on the bacteria’s surface recognizes a particular sugar on the tumor’s surface and binds to it.
– The Fap2 protein inhibits the body’s ability to destroy tumor cells.
– So, the fusobacteria are prevalent in the mouth, can travel through the bloodstream, and preferentially bind to colorectal tumors.
– This is information that your patients need to hear, because there is a family history risk factor for colorectal cancer.
– Keeping your patients and prospects aware of these kinds of findings is one of the ways you establish yourself as a trusted dental expert.
– You set yourself apart from your competition and become the preferred choice to solve patients’ dental problems.
– And if you want patients who stay, pay, and refer, that’s how you need to position yourself – as the trusted dental expert and the only choice for those patients.
– Join me for our next podcast.
– Until tomorrow, keep moving forward.