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Patient Attraction Episode 801
Dental research findings are a great source of new online content for your website, blog, or social media pages. Your patients, though, don’t care about the nuts and bolts of a study. They care about what the findings mean for them and their families. After the break, I’ll tell you how to translate the clinical into new and better dental patients.
– I’m Colin Receveur.
– Welcome to the Patient Attraction Podcast.
– Like all health care professions, dentistry is constantly evolving.
– Advances in oral disease causation, intervention, and treatment are definitely news you can use.
– But only if you focus first on your patients’ and prospective patients’ needs.
– For instance, an article in the Washington Post late last year discussed findings that sugar-free drinks are just as bad for kids’ teeth as sugared drinks.
– The article also contains a link to the original publication.
– It’s useful to compare the language in the two versions.
– The original, while not overly technical, uses language like “Surface softening was measured by changes in enamel hardness values using a Knoop microhardness tester.”
– The WaPo article … doesn’t.
– Dental patients don’t care about methodology.
– They care about results and how those results translate into something they can use to make better choices.
– Your challenge when discussing research findings is to translate them for your patients.
– Think problem, meaning to the patient, solution.
– Focus on the bottom-line impact on your patients.
– And then give them plain-language solutions to avoid or deal with the problem.
– Patients will see you as relatable as well as an expert.
– That’s the approach Dr. David Maloley, a SmartBox dentist in Colorado, takes to provide online information to patients.
– “It’s kind of being transparent and authentic and making sure that they know who I am as a dentist but they know who I am as a human.”
– NEVER talk or write over your patients.
– That’s YOUR ounce of dental prevention rather than a pound of marketing cure.
– If you’d like me to evaluate your website and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.
– Thanks for tuning in to today’s podcast.
– Until next time, keep moving forward.