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Patient Attraction Episode 792
Recent expansion of the ranking factors for Google My Business make it easier for dental patients in your local area to find you … IF you keep your listing updated and compliant. After the break, I’ll tell you how to keep your business listing front and center in search results.
– This is the Patient Attraction Podcast.
– I’m Colin Receveur. Thanks for tuning in.
– Unless you’re a world-renowned dental specialist – one that Hollywood types will fly in to consult – your business is local.
– You need to make sure that the prospective dental patients in your area can find you online.
– Google My Business is a great tool to help patients find you.
– However, it’s reported that a number of businesses vanished off Google My Business on April 1st.
– No, it wasn’t an April Fool’s prank.
– Fortunately, it seems like most, if not all, of those businesses got their listings back.
– You might want to check your listing.
– Google has updated and expanded its Help document that lists the Google My Business ranking factors.
– The three primary factors are still relevance, distance, and prominence.
– All three have been expanded.
– Relevance is how well your listing is responsive to a searcher’s query.
– Make sure that your listing contains complete location and contact information, as well as detailed business information.
– Distance is a no-brainer.
– Google is moving to make search results more and more responsive to searchers’ needs.
– For businesses, distance is now a major factor.
– All other things being relatively equal, the closer business will get preference.
– This is another reason to have accurate location information on your pages.
– Prominence refers to how well-known a business is.
– For small businesses, you get prominence by being mentioned in articles and local directories on the web.
– Backlinks from other reputable sites help, too.
– Positive reviews will likely help your search ranking.
– Your Google My Business listing is a major determinant of how many people find you.
– Make sure yours meets Google’s relevance, distance, and prominence factors.
– Search engine optimization is something that not all dentists have the time for.
– The requirements are constantly changing.
– That’s where a competent outside vendor can help.
– After he began working with SmartBox, Max Gotcher, CEO & Co-Founder of Summit Practice Solutions, said:
– “Within 4 months we went from being nonexistent on Google to being on the first page.”
– Tune in to our next podcast.
– Until then, keep moving forward.