A Mardi Gras Message for Dentists

Play Video

Patient Attraction Episode 337

Hi, Colin here, and I want to give a shout out to doctors Bonaventure, Landry and Finley down in Louisiana on this fantastic Fat Tuesday. Today I’m going to tell you how you can market yourself like Mardi Gras.

– How many of us would love to go to Mardi Gras?

– It’s another one of those bucket list trips for many of us.

– That got me to thinking about the lure of Mardi Gras.

– What is it about Mardi Gras that is such a draw?

– I know the first thing many of you think of: “beads.”

– More specifically, what it takes to earn beads.

– And while that is what is popularized on TV most, Mardi Gras is really so much more than that.

– It’s the parades, costumes, and masquerade balls.

– It’s also Hurricanes, those super-strong drinks, not the weather pattern.

– Mostly it’s the ambiance of just being on Bourbon Street.

– It’s the historic French Quarter with the beignets and the balconies.

– It also commemorates the last day of hedonism or gluttony before the six weeks of Lent.

– So what can dentists learn about marketing from Mardis Gras?

– First, stick to who you are.

– I made a mention of “beads” earlier jokingly, but let’s not kid ourselves: that is a big draw.

– So does New Orleans start cracking down on people for public indecency in the name of becoming a “family event”?

– No.

– It lets people do what they want within reason.

– It knows who it is and doesn’t try to be something else.

– That’s what you should do.

– Don’t call yourself a family dentist if you don’t want to see kids.

– Don’t offer services you don’t believe in.

– Second, New Orleans plays to its strengths.

– Beautiful location for a huge outdoor party? Check.

– What are your strengths?

– Are you fantastic with kids?

– Great at making dentures?

– Whatever it is, market to that.

– Set yourself apart.

– Finally, you’ve got to get a krewe.

– Krewes are the groups that put together the floats in the Mardi Gras parades.

– Some of these societies are decades old.

– But the most important thing about them is that they keep the traditions alive and unite over a common cause.

– This is what you want to do with your patients.

– You want them telling people about your practice, how great it is, and why they should come into your office.

– If you are celebrating Mardi Gras today, enjoy your King Cake and good luck finding the baby.

– Until tomorrow, keep moving forward.