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9 Tricks Dentists Should Use to Make Their Marketing Stand Out (part 1)

Patient Attraction Episode 269

Hey everybody, Colin Receveur here on this Cyber Monday, the online shopping equivalent to Black Friday. And you are in for a treat, as I am giving you nine gifts about how to make your marketing stand out after the break. Stay tuned.

– So because I have nine gifts for you, we’re going to break them out into two days.

– We’ll spend today and tomorrow looking at how you can use marketing to stand out from your competitors.

– And you have no idea how important that is.

– Since you’ve been in dentistry a while, you may have forgotten what it’s like for the rest of the world.

– But to most people, one dentist is just the same as another.

– That’s why you MUST market if you want to attract more and better patients.

– So the first thing you have to do is BE INDEPENDENT.

– That means stepping out of the herd and going a different way.

– If everyone else in your market talks about how gentle they are, are you going to stand out by saying you’re gentle too?

– No, of course not.

– Instead, highlight your no-wait policy, extended hours or advanced technology.

– Obviously don’t promote claims you can’t support.

– But if you have something that sets you apart, let the public know.

– Second, look to SHAKE THINGS UP.

– This may mean partnering with an orthodontist or endodontist to come into your practice once or twice a week to expand your services.

– Or you can use CE hours to learn a new skill or technique, offer a new procedure or learn to use new equipment.

– Then tell people about it.

– Make sure potential patients know that you can do more than they thought.

– Third, REINVIGORATE YOUR BRAND.

– If you’ve had the same website for five years, it’s time to update.

– If you’ve used the same logo and signage since you opened your practice, it may be time to look at that too.

– Trends change with time.

– What once was modern and attractive is now old and dated.

– Stay current and draw more patients.

– Fourth and finally for today, APPEAL TO A BROAD AUDIENCE.

– Even if you do niche dentistry, appeal to the broadest market possible.

– Orthodontists, for instance, need to market to parents with teenage children – that is their bread and butter.

– But they ALSO should market to young professionals who want less-noticeable methods for straightening teeth and have the income to afford it.

– If you are a GP, you need to be marketing to families from the youngest child to the great-great-grandmother.

– If you only want to see professional women ages 30-40, you’re going to have to spend an awful lot of money to capture such a narrow market.

– Come back tomorrow when we look at five more ways to make your marketing stand out.

– Until then, Keep Moving Forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.