Having trouble watching this video? Click here.
Patient Attraction Episode 743
Media interviews can be a great way to get your face in front of the public and position yourself as the dental expert … if they go right. Last-minute interviews make almost everyone’s palms sweat. After we come back, I’ll share some tips to help you be a media interview star.
– Last-minute interviews offer great promise for dentists.
– They can also offer great peril if you’re not ready.
– Colin Receveur here. Welcome to the Patient Attraction Podcast.
– Even if you’re an accomplished speaker or interviewee, “instant interviews” can catch you off guard.
– You get a call from the local media asking you to do an interview right now, over the phone.
– And you’re not ready.
– Here are 7 tips to help you ace that interview like a pro.
– Tip number 1: Don’t get stampeded.
– You don’t have to do the interview on the spot.
– Find out what the topic is, whether they’re talking to anyone else about the same thing, and what the listeners’ take-away should be.
– And then arrange to call them back, even if it’s 5 or 15 minutes later.
– Tip number 2: Do your research.
– Run a quick search on the journalist, at least the last 2-3 articles.
– You’re looking for any bias or harsh treatment of other interviewees.
– If you decide to do the interview, you’ll be forewarned.
– Tip number 3: Get your facts in a row.
– Make sure you have the most recent information at your fingertips.
– Tip number 4: Write down your key talking points.
– These should be 2-3 core messages you want to get across.
– Tip number 5: Take your time.
– Keep a measured pace, pause when needed, and ask for clarification when you need to.
– Tip number 6: Stick to the facts.
– “I don’t know but I’ll get back to you on that” is a perfectly acceptable response.
– And tip number 7: Be helpful after the interview.
– Pictures or other resources that can help the piece are always appreciated.
– Tune into tomorrow’s podcast for tips on motivating your practice staff.
– Until then, keep moving forward.