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7 Problems that Make Mobile Websites Scary Bad

Patient Attraction Episode 248

Happy Halloween, everyone. I am Colin Receveur on this Friday, Oct. 31. Today we are going to finish up our look at mobile SEO by talking about 7 traits of mobile websites that make me want to turn into Jason from the Friday the 13th movies and get out my machete. I’ll tell you what they are when we come back.

– I’m about to scare the pants off of some of you as we get really technical about mobile websites.

– If you manage your own website, you should know what these terms mean.

– If you have a webmaster or use a company to manage your website, being familiar with these terms should at least help tune your BS meter when talking about these issues.

– So here are 7 problems you may have if you are using a separate mobile site:

  1. This is one of the easiest to understand: load speed.

– The average mobile website takes a little more than 10 seconds to load.

– One reason this can happen is because of large image file sizes.

– This is related to the first item on our list.

– Large files sizes, usually images, slow down your load speed.

– It also takes longer for web spiders to index your page, meaning some of the pages may not get catalogued.

– This is an eternity in Internet time.

– After all 40 percent of people abandon a website that takes more than 3 seconds to load.

– You must run site speed tests to figure out how to cut that load time to 2 seconds are less.

  1. No meta tags.

– This is related to site indexing too.

– And it’s pretty easy to fix: use the same tags on your mobile site that you use on your desktop site.

– That way the user gets the same experience no matter whether they search on their phone or computer.

  1. Incorrectly detects user agents.

– So your website needs to be able to tell whether someone is searching from a phone or computer.

– It does this through what are called user agents, and this is a frequent place for errors.

– When this goes wrong, a smartphone users ends up on a non-mobile site, and vice versa.

– Google has good resources on how to solve this issue.

  1. Pages that don’t match up to the desktop version.

– Your mobile site should match up page for page with your desktop version.

– If they don’t, or you have incorrect coding, someone searching on a phone may find the listing for a page on your desktop site, then find they can’t access it.

  1. Not establishing which page is dominant.

– This is related to the previous problem: when you have two of the same page (one for desktop, one for mobile) search engines have to know which one is the primary page, or canonical.

– Otherwise you can get penalized in your SEO for duplicate copy.

  1. Not having a site map.

– Here is another issue related to search engine indexing.

– If you don’t have a site map for your mobile page, it’s harder for search engines to categorize and crawl all of the pages.

  1. Finally, cloaking.

– In the world of search engines, this is bad.

– This is where your website presents search engines one website and real users a different site.

– Don’t do this.

– So there it is.

– I hope you all have a great Halloween.

– I’m going to take my little Spiderman Ben out to trick or treat on his last Halloween without his new baby sister tagging along.

– Come back next week and hopefully I’ll be over my candy hangover.

– Until then, keep moving forward.

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